A Project Report on Deterjent & Satisfaction Survey of Nirma Ltd. HISTORY OF DETERGENT- The earliest detergent substance was undoubtedly water; after that‚ oils‚ abrasives such as wet sand‚ and wet clay. The oldest known detergent for wool-washing is stale (putrescent) urine. For the history of soap‚ see the entry thereon. Other detergent surfactants came from saponinsand ox bile. The detergent effects of certain synthetic surfactants were noted in 1913 by A. Reychler‚ a Belgian chemist
Premium Marketing Laundry detergent
intelligent concoction of tactics and strategies and that is the essence of this case. It was a direct war between both the companies specially since HUL did not see Nirma as a competitor till the mid 1980’s. Hence‚ the efforts were desperate and straightforward- to give the consumer a better product at lower prices. This was a very hard task since Nirma had already gained acceptance in the eyes of the low-income housewives‚ nonetheless‚ HUL worked hard and aggressively at what they had projected for themselves
Premium Marketing Advertising Brand
NIRMA CASE STUDY The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)
Premium Marketing Brand Laundry detergent
that the rural consumers will only buy really cheap mass market brands. But the stark reality is that though brands like Nirma lead‚ but penetration of premium products has also been observed even to the lowest SEC. The percentages may be very small‚ but given the large universe‚ the actual figures may be significant Thus when we are aware of the fact that brands like Nirma rule the rural market‚ it would be interesting to study and analyse their basic marketing inputs -----the
Premium Brand Laundry detergent Brand management
A PROJECT REPORT ON CORPORATE SOCIAL RESPONSIBILITY OF NIRMA PRESENTED BY Manoj Bhalani (12MBA006) UNDER THE GUIDANCE OF Ms. Kinjal Mistri Ms. Komal Shukla IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF THE COURSE “SEMINAR ON CONTEMPORARY ISSUES” OF SEMESTER- III MBA PROGRAMME (2012-14) SUBMITTED TO INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY (CHARUSAT) FACULTY
Premium Corporate social responsibility Social responsibility
GROUP PROJECT ON NIRMA LTD. SUBJECT: ACCOUNT FOR MANAGERS ACKNOWLEDGEMENT Financial analysis is essential for problem analysis and decision making for any organization. It has been a great pleasure to work on this project and has been an enriching learning experience. We are very grateful to the director of our college‚ GLS-ICT (MBA)‚ Mr. Hitesh Ruparel for giving us this valuable opportunity. We would like to express our heartfelt gratitude towards the professor in-charge Prof
Premium Balance sheet Generally Accepted Accounting Principles Depreciation
SUCCESS STORY : SUCCESS STORY Karsanbhai Khodidas Patel‚ the founder of Rs. 2500 crore (US$ 500 million) “NIRMA” group. Believed in value for money equation Sells 8‚00‚000 tonnes of detergent powder every year Market share of 35% Market Size : Market Size Closest threat to HUL with 35% market share. Nirma and Nima with 32 variants are distributed through more than 2 million retail outlets‚ generating gross sales in excess of Rs.2600 crore. The company has reported 4% drop in sales and 13%
Free Soap
Hindustan Unilever Ltd: The Wheel Saga MM I Individual Assignment (Weightage: 5%) In April 2009 at the Goafest‚ one of India’s top DJs‚ set the dance floor ablaze by playing a remix of the Nirma jingle. Truth though is he would have been better off playing a remix of the Wheel jingle that was inspired by the 1960s‚ Shammi Kapoor hit song Dekho Dekho Dekho from An Evening in Paris. That commercial‚ set in motion a Wheel that would roll on over the decades to become
Premium Laundry detergent Unilever Archimedes
Report On Advertisement and Promotional Strategies used for Nirma Washing Powder Submitted to:- Submitted by:- Ms. Deepti Srivastava Sonu Bansal PG20102370 Introduction The success story of Nirma starts from its beginning. In 1969‚ Karsanbhai Patel tries his hand at making phosphate-free detergent powder. The product was named as Nirma (after Mr. Patel’s daughter Nirupama)‚ a brand which today commands a value of Rs.4‚840 crore. The product line of Nirma holds an array of consumer
Premium Marketing Advertising
states of India. This was a major step towards the success story of Wheel‚ since dynamic pricing exhibited HUL’s understanding of the consumers’ mind and comfort zone. ii) Took a clever step by directly pointing out in its advertisement the fact that Nirma detergent was not good for the hands of the customer‚ it caused burning.(Product level comparison) iii) HUL analyzed the consumers’ behavior and interests‚ thus confidently added a classic Bollywood jingle to its product advertisement - “Dekho Dekho
Premium Brand Brand management Advertising