POINT OF PARITY AND POINT OF DIFFERENCE These can be utilized in the positioning (marketing)[->0] of a brand[->1] for competitive advantage[->2] via brand/product[->3]. In essence: Points-of-difference[->4] (PODs) – Attributes or benefits consumers[->5] strongly associate with a brand‚ positively evaluate and believe they could not find to the same extent with a competing brand i.e. points where you are claiming superiority or exclusiveness over other products in the category. Points-of-parity
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calories. Many companies are in the market with their products as complete health products; such as Complan‚ Bournvita‚ Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids? COMPAN VS HORLICS Points of Differentiation: Product wise: Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal
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goal by the way of proposed new launches‚ brand equity and spread out distribution channel with Tata Motors Ltd. which is the 3rd largest distribution network in India with around 1000 touch points of Sales & Service in the country. [pic] www.indiacarsbikes.in Points of Parity (POP) |Factor |Fiat Grande Punto 1.3 emotion |Maruti Suzuki Swift VDI | |Engine |Fiat Diesel Engine 1248 cc
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HEADPHONE BRANDS: Points of Parities and Disparities Headphones‚ as a market category‚ attract people more and more by the day. Each brand differs from the others with its style and design in terms of having a distinctive characteristic. Three brands are selected for this assignment: Sennheiser‚ Beats and Skullcandy. Points of Parities Under this title‚ it is needed to consider what a headphones brand has to have in order to be considered as a legitimate competitor in its specific category
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Question 1 (5 points) 1. Which of the following may lead to vertical integration? a) Technological interdependencies b) Reduced search and bargaining cost c) The hold-up problem d) All of the above Question 2 (5 points) Effective collusion generally is more difficult when a) the number of oligopolistic firms involved decreases b) the number of oligopolistic firms involved increases c) when customer orders are small‚ frequent‚ and received on a regular basis as compared
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Title Freezing and Melting Point Objectives 1. To gain proficiency in constructing a graph and plotting data points. 2. To determine the freezing points of a compound from the graph of decreasing temperature versus time. 3. To determine the melting points of a known and unknown compound. Introduction Physical changes are the changes in the physical properties of a substance (Moore‚ Stanitski & Jurs‚ 2009). Freezing point is the fixed temperature at which a pure liquid converted into crystalline
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Josh Copeland Professor Patton ENGL 1020M06 19 Feb. 2014 The Initiation Becoming an adult does not happen in a day. This process takes years of maturing and developing a brain that is capable of making smart life decisions. In the short stories “Stepdaughters” by Max Apple and “A&P” by John Updike‚ two young adults are put in difficult situations and forced to overcome them by making their own choices. In “Stepdaughters”‚ Stephanie‚ a high school student athlete struggles with her relationship
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COLLIGATIVE PROPERTIES: FREEZING POINT DEPRESSION AND BOILING POINT ELEVATION DAY 1 – 04 FEBRUARY 2015 Colligative Properties Depends on the NUMBER of solute‚ not on the nature of solute particles Freezing Point Depression Boiling Point Elevation Vapor Pressure Lowering Osmotic Pressure Electrolyte and Nonelectrolytes Electrolytes •Separates in water forming a solution that conducts electric current •IONIC COMPOUNDS Non- electrolytes • does not allow the flow of an electric current • COVALENT
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temperature at which movement of the specimen is observed is recorded as the pour point. INTRODUCTION In the cloud point experiment‚ waxes will appear and thickens the oil and clogs fuel filter and injectors in engines. The wax also accumulates on the cold surfaces and forms an emulsion with water. The appearances of cloud point determine the first cloud of wax crystals in a liquid when it is cooled. Whereas‚ pour point experiment is to determine the minimum temperature of the oil which will continue
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Engineering and Chemistry Muralla St.‚ Intramuros‚ Manila Melting Point and Boiling Point of Organic Compounds Group No. 5 Manacup‚ Cris Vincent L. Oblena‚ Adrian D. Ong‚ Joshua Jyro B.* *Leader ABSTRACT In compounds‚ two of the physical properties affected by the varying structures are melting point and boiling point. Through the use of the Thomas-Hoover Melting Point Apparatus or the micro method‚ the melting and boiling point of organic compounds are now determined. The aim of this experiment
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