Points of Parity and Points of Difference

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Sharma family’ house
Noon time, mother has served the food for her kid, returned from the school…. Mother : Darshil!! Darshil!!! Beta khana kha lo!!
Kid: Shiii ye sabji mujhe pasand nahi… Bruno(dog) tu kha le….. ye roti ye bhi le le!!! Mother: Darshil ye kya kar raha he??!!
ISE KUCH BHI KHILAO KHATA HI NAHI… AUR POSHAN ADHUA REHE JATA HE!! KOI ESA DRINK NAHI JO WO PASAND BHI KARE AUR USE SAMPOORNA POSHAN BHI MILE??!!

Almost in every house where kids are there we see this situation happening. Therefore almost every parent is wondered about the complete health food, as many kids do not like eating the home made food. Therefore parents tend to feed milk to their kids, thinking that milk is always the primary source of nutrition for kids and is the richest source of protein. Because Protein is essential for growth and development of the body, it is stressed upon in diet for children. But as per the doctors only milk is not a complete drink for children, they need something more to give a complete nutrition even if the child does not eat proper food hence parents are always in search for such a product which will not only give the taste and flavor to milk but also are fortified with minerals like iron and vitamin C which milk lacks. Kids require balanced diet which boosts their growth and development. Thus kids are recommended to eat more of foods that contain protein like milk, pulses, and dairy products, more of vegetables and fruits for its vitamins and less of junk food that gives empty calories.

Many companies are in the market with their products as complete health products; such as Complan, Bournvita, Horlics etc. but the parent is always wondered which is the best health drink to buy for their kids?

COMPAN VS HORLICS

Points of Differentiation:

Product wise:

Essential nutrients for kids: Look for these components when choosing any nutritional supplement for kid. * Calcium- Required for building strong bones and sustaining a normal...
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