Positioning & Segmentation:
Fiat India Pvt. Ltd. intend itself to be positioned as one of the major automobile manufacturers in India with increasing the market share from 1.5% currently to 10% in 2015.The above roadmap shows the plans of Fiat SPA, Italy’s plans for Indian Market over the next 5 years. The company plans to launch at least 7 new products in the 3 segments of Mini, Small & MPV compact market. The mini & Small which comprises of A1 & A2 segment comprises of almost 70% of the Passenger Cars market share. The company is planning to achieve its goal by the way of proposed new launches, brand equity and spread out distribution channel with Tata Motors Ltd. which is the 3rd largest distribution network in India with around 1000 touch points of Sales & Service in the country.
Points of Parity (POP)
|Factor |Fiat Grande Punto 1.3 emotion |Maruti Suzuki Swift VDI | |Engine |Fiat Diesel Engine 1248 cc |Fiat Deisel Engine 1248cc | |Power |76 PS@2000 RPM |75PS@2000RPM | |Torque |197NM@1750RPM |190 NM@2000RPM | |Brakes |ABS with EBD |ABS with EBD | |Engine Immobilser |Available |Available |
Points of Differences (POD)
|Factor |Fiat Grande Punto 1.3 emotion |Maruti Suzuki Swift VDI | |Technolgy |Blue & Me (Patented worldwide) |Not available |...
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