Impact of Etios Liva on B Segment Car Market of India

Topics: Suzuki, Maruti Suzuki, Automobile Pages: 2 (310 words) Published: July 11, 2011
IMPACT OF ETIOS LIVA ON B SEGMENT CAR MARKET OF INDIA

Indian b segment car market has many players like maruti suzuki, ford, honda, volkswagen with maruti suzuki as a market leader with almost 52% share in passenger cars and is a complete monopoly in multi purpose vehicles.

The Liva is the Etios without a boot. Insides are generously spacious. It's a genuine five seater. The Liva gets a 1.2 litre petrol engine with 79bhp and 104nm. Its mileage is expected about 18.31kpl. Liva will be available in four variants, J, G, V and VX, priced between Rs 3,99,000 and Rs 5,99,000 ex-showroom Delhi. The base two variants get smaller 14-inch wheels instead of 15-inch alloys. Airbags and ABS are standard on V and VX spec.

Major cars in the same segment as of ETIOS LIVA based on HP are:

|Name |Price Range(lakhs) |Expected Mileage(kmpl) | |Honda jazz |740000 |16.7 | |Hyundai i10 |360000-430000 |14 | |Hyundai i20 |470000-600000 |15.7 | |Maruti swift |410000-510000 |14 | |Maruti A-star |350000-420000 |18 | |Maruti WagonR |340000-420000 |12 | |Maruti Ritz |400000-540000 |14 | |Ford Figo...
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