The Effect of Branding on Consumer Choice Original Research Report Dr Jane Leighton - Mountainview Learning Dr Geoff Bird - University College London 1 Contents Executive Summary ......................................................................................................... 3 Full Report ........................................................................................................................ 4 Background ................................................................
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procter and gamble market analysis Executive Summary 3 Swot Analysis 4 Cash Assessment 5 Profitability Assessment 8 eARNING PER SHARE 9 MARKET ANALYSIS 10 INDUSTRY ANALYSIS 10 Target marke 10 customer profile 11 major competitors and participants 12 market segmentation 12 PROJECTED MARKET GROWTH AND MARKET SHARE OBJECTIVES 13 PRODUCT AND SERVICE OFFERING 13 PRODUCT AND SERVICE UNIQUENESS 14 PRODUCT AND SERVICE DESCRIPTIONS 14 COMPETITIVE COMPARISON 15 research and development
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Introduction Company overview • History A global consumer goods company‚ founded in Cincinnati in 1837 by William Procter‚ by an Englishman and an Irishman. They have about 300 brands sold in over 160 countries. We employ 100‚000 people worldwide and have annual sales of 41 billion dollars. Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operating in Pakistan. With commitment came growth‚ and in 1994
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Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. FMCG market is expected to rise to 33.4 Billion US$ till 2015. This report starts with a brief introduction of FMCG market along with industry Overview. It further state why FMCG sector us analyzed and why India. in this report three FMCG company “ HUL‚ Nestle India ‚ and ITC” is analyzed there history their shareholding pattern with their product is being
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------------------------------------------------- Table of Contents CHAPTER: ONE INTRODUCTION OF THE PROJECT………………………….1-4 CHAPTER: TWO INTRODUCTION OF THE ORGANIZATION……..…………5-9 CHAPTER: THREE CAPITAL STRUCTURE ANALYSIS………………………….10-15 Fixed Assets……………………………………………………….10-12 Inventories…………………………………………………………12-15 CHAPTER: FOUR ANALYSIS OF ASSETS…………………………………………..16-18 CHAPTER: FIVE CASH FLOW ANALYSIS………..………………………………19-26 CHAPTER: SIX FINANCIAL RATIO ANALYSIS…
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International Journal of Techno-Management Research‚ Vol. 01‚ Issue 02‚ September 2013 ISSN: 2321-3744 Customers’ Perception towards the Fast Moving Consumer Goods in Rural Market: An Analysis Dr. Surinder Singh Kundu Assistant Prof. & Incharge‚ Department Of Commerce‚ Chaudhary Devi Lal University‚ Sirsa Abstract A consumer sets a frame of references in his/her mind to choose or purchase a product or service of same or different brands or producers. Keeping in view the frame of references
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A Business plan for Khushali Rural Retail Application For Indian Retail Forum Challenge 2013 Submitted By: Abhinav Daharwal Utkalika Mohanty Ramanjit Singh Anand With the Guidance by Prof. Ashis Mishra‚ IIM Bangalore Executive Summary: The project studies the various aspects related to rural retail in India. It proposes an ideal model for retail format. The business plan studies the market potential‚ customer segmentation‚ and various challenges faced in the operation of sustainable
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MarketLine Industry Profile Personal Products in the United States February 2013 Reference Code: 0072-2124 Publication Date: February 2013 WWW.MARKETLINE.COM MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0072 - 2124 - 2011 Page | 1 EXECUTIVE SUMMARY Market value The United States personal products market grew by 1.6% in 2011 to reach
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MarketLine Industry Profile Household Products in the Netherlands January 2014 Reference Code: 0176-2080 Publication Date: January 2014 WWW.MARKETLINE.COM MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS NO T O BE PHOT OCO T PIED Netherlands - Household Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0176 - 2080 - 2012 Page | 1 EXECUTIVE SUMMARY Market value The Dutch household products market grew by 1.4% in 2012 to reach
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ATTITUDE AND BEHAVIOR OF RURAL CONSUMERS TOWARDS BRANDED FMCG PRODUCTS Dissertation Submitted To PUNJAB TECHNICAL UNIVERSITY‚ JALANDHAR IN THE FULFILMENT OF THE REQUIREMENTS FOR THE DOCTOR OF PHILOSOPHY IN BUSINESS MANAGEMENT Under Guidance of DR. K.N.S.KANG Director‚ Punjab College of Technical Education‚ Ludhiana Submitted by: SUKHJINDER BARING PUNJAB COLLEGE OF TECHNICAL EDUCATION‚ BADDOWAL‚ LUDHIANA CERTIFICATE This is to certify that the thesis/dissertation entitled
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