Personal Products in Usa

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MarketLine Industry Profile

Personal Products in the United States
February 2013
Reference Code: 0072-2124

Publication Date: February 2013

WWW.MARKETLINE.COM
MARKETLINE. THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0072 - 2124 - 2011 Page | 1

EXECUTIVE SUMMARY
Market value
The United States personal products market grew by 1.6% in 2011 to reach a value of $53 billion.

Market value forecast
In 2016, the United States personal products market is forecast to have a value of $55.8 billion, an increase of 5.3% since 2011.

Category segmentation
Skincare is the largest segment of the personal products market in the United States, accounting for 17.5% of the market's total value.

Geography segmentation
The United States accounts for 15.4% of the global personal products market value.

Market share
The Procter & Gamble Company is the leading player in the United States personal products market, generating a 22% share of the market's value.

Market rivalry
High fixed-costs and exit barriers intensify rivalry, though many major players operate in a diverse range of markets.

United States - Personal Products © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED

0072 - 2124 - 2011 Page | 2

TABLE OF CONTENTS
Executive Summary ....................................................................................................................................................... 2 Market value............................................................................................................................................................... 2 Market value forecast ................................................................................................................................................. 2 Category segmentation .............................................................................................................................................. 2 Geography segmentation ........................................................................................................................................... 2 Market share .............................................................................................................................................................. 2 Market rivalry.............................................................................................................................................................. 2 Market Overview ............................................................................................................................................................ 7 Market definition ......................................................................................................................................................... 7 Market analysis .......................................................................................................................................................... 7 Market Data ................................................................................................................................................................... 8 Market value............................................................................................................................................................... 8 Market Segmentation ..................................................................................................................................................... 9 Category segmentation .............................................................................................................................................. 9 Geography segmentation ......................................................................................................................................... 10...
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