has five operating divisions‚ organized by product category. The divisions and some of their major brands: 1- Paper products: Royale‚ Pampers‚ Always 2- Food and beverage: Crisco‚ Pringles‚ and Sunny Delight. 3- Beauty care: Head & Shoulders‚ Pantene‚ Cover Girl‚ Max Factor. 4- Laundry and cleaning: Tide‚ Cheer‚ Mr. Clean‚ Cascade. 5- Health care: Crest‚ Scope‚ Vicks. QUESTION 1 Using the “DECIDE” Formula‚ analyze the above case (50 marks) ANSWER Decision making is a rational and
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4 Strategy: Thinking About the Customer CHAPTER 1 Segmentation and Targeting BRIAN STERNTHAL and ALICE M. TYBOUT S United States to Latin countries because it was a fairly priced service that pledged not to change prices. Advertising was done exclusively on Hispanic television programming. Despite an advertising budget of $1.3 million‚ which is a small fraction of competitive dial-around ad spending‚ Americatel became a major player in the dial-around long distance category. While
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PRAGATI EDUCATION SOCIETY’S NATIONAL INSTITUTE OF RETAIL MANAGEMENT MARKS: 80 SUB : BUSINESS ADMINISTRATION N. B. : 1) Attempt any Four cases 2) All cases carry equal marks. No : 1 REMAINS OF A DREAM This is a tragic story‚ narrated in first person‚ of an entrepreneur who became bankrupt for no fault of him‚ without producing anything‚ mostly because of the irresponsible political and government environment. This case study‚ documented
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THE IMPACT OF CELEBRITY ENDORSMENTS ON THE YOUTH OF PUNE Submitted to: Professor Anjali Sharma Submitted by: Noopur Khare 3153 Sahil Prabhu 3162 Nakul Singh 3151 Mayank Punjabi 3146 Symbiosis Centre for Management Studies Pune Acknowledgment To accomplish whatever we have done in our assignment‚ there were many people along the way who have been responsible for guiding us‚ advising us‚ encouraging us and even
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[pic] [pic] A Research Study on Rise of Retail sector in Rural India By Karan Kathuria (9030241411) Nitin Solan (9030241419) Sumit Aggarwal (9030241433) Vibhor Gupta (9030241436) Table of Contents Abstract 4 1 Introduction 5 1.1 Background 5 1.2 Purpose of the Study 6 1.3 Research Questions 7 1.4 Research Methodology used 7 2. Literature Review 8 3. Data Analysis - Preference of Various FMCG goods in rural market 8 3.1 Toothpaste market in rural sector
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SOMMAIRE Introduction 4 I. L’OREAL leader mondial du marché des cosmétiques 5 1. Le marché des cosmétiques en croissance 5 Une offre variée 5 Un marché segmenté 6 Une demande exigeante et volatile 6 Des zones géographiques en croissance 7 2. L’OREAL‚ leader incontesté du marché des cosmétiques 7 Une évolution basée sur l’expérience 7 Des Domaines d’Activités Stratégiques performants 8 La concurrence
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Saurashtra University Re – Accredited Grade ‘B’ by NAAC (CGPA 2.93) Vaishnani Haresh B.‚ 2011‚ Effects of Sales Promotions on Consumer Preferences and Brand Equity Perception: with specific reference to FMCG Products‚ thesis PhD‚ Saurashtra University http://etheses.saurashtrauniversity.edu/id/eprint/63 Copyright and moral rights for this thesis are retained by the author A copy can be downloaded for personal non-commercial research or study‚ without prior permission or charge. This
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TABLE OF CONTENTS A. Industry and Sector Overview 2 1. External Analysis 3 a. Technology 3 b. Demographic 3 c. International Exposure 4 2. Economic Indicators 4 a. GDP Growth 4 b. Household Income 4 c. Foreign Exchange Risk 4 3. Competition within Sector 4 B. Procter and Gamble: Company Analysis 6 1. Activities and Products 6 2. Strategic Position and Competition 7 3. Financial Analysis 8 a. Review of Business Segments 8 Health Care 8 Fabric and Home Care 8 Baby‚ Feminine
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more than 180 countries. Even at Baltic states is sold more than 7 millions P&G products every month. Procter & Gamble manufactures a wide range of consumer goods. They can be divided into 3 types – Beauty and Grooming (Head and Shoulders‚ Gillette‚ Pantene‚ Hugo Boss Fragrances brands)‚ Health and well being (Oral B‚ Crest brands) and Household care (Tide‚ Pampers‚ Ariel). Operations are divided into three business units. Each Global Business Unit divided into "Business Segments" according to the company’s
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Procter & Gamble— Scope 44 CASE 26 A s Gwen Hearst looked at the year-end report‚ she was pleased to see that Scope held a 32 percent share of the mouthwash market for 1990. She had been concerned about the inroads that Plax‚ a prebrushing rinse‚ had made in the market. Since its introduction in 1988‚ Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager‚ Hearst planned‚ developed‚ and directed the total marketing effort for Scope‚ Procter
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