It’ll Corrupt Your Mind In June of 2009‚ Burger King released an advertisement for the “BK Super Seven Incher” for a limited promotion in Singapore. The sexual message that this ad aims to convey is not so much hidden or subliminal as it is blatantly obvious. Not many would be able to simply glance at this ad and then go about their day. Men and women alike are drawn to the ad because they are either attracted to it or offended by it. Effective advertising usually triggers some kind of powerful
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1. When comparing McDonalds’ service to Burger King’s‚ the service at Burger King is faster. 2. Burger King is known to provide the customer with many choices and also to provide quicker service. 3. burger king uses a grill to cook their meat while mcdonalds just uses an industrial stove top‚ the meat is more greasy at mcdonalds 4. McDonald’s had over 21.6 billion dollars in revenue last year. Burger King had only about 10% of that with the sales totaling 2.06 billion dollars last year. 5. Comparing
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BURGER KING VIEWPOINT This case was analyzed from the point of view of Burger King’s Marketing Manager. TIME CONTEXT The case happened in September of the 2010. STATEMENT OF THE PROBLEM • How to minimize the negative feedback/perception of the company’s buy-in from a private company? • What measures could Burger King do to dethrone McDonald’s as well as hold off the challenge of a number of other chains that were growing in size and competitive power? STATEMENT OF THE OBJECTIVES
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Introduction Burger King or McDonalds? In the United States‚ these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people‚ Burger King is as common of a household name as McDonalds. However‚ in Japan‚ the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds‚ KFC‚ and Pizza Hut are
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Background Burger King is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. The company began in 1953 as Insta-Burger King‚in Jacksonville‚ Florida. After Insta-Burger King ran into financial difficulties in 1955‚ its two Miami-based franchisees‚ David Edgerton and James McLamore‚ purchased the company and renamed it Burger King. Over the next half century the company would change hands four times‚ with its third set of owners
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Although McDonald’s and Burger King are the two largest fast food restaurants in the world‚ McDonald’s service and quality far exceeds Burger King’s. This would be considered important information to people who consume food or require services at McDonald’s or Burger King‚ whether on a regular basis or not so constantly. This information could also be useful to employees who are new to the companies and to perspective investors or buyers. McDonald’s was founded on April 15‚ 1955 in Des Plaines‚
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better burger has been going on since businesses began to sell hamburgers and compete with other businesses selling the same product. To create the better burger is the goal of any business that sells burgers since having the best will draw in customers‚ increase sales‚ and help to establish repeat business. It seems that in the past couple of decades there has been a battle of the burgers with two worldwide established fast food restaurants between the McDonald’s franchise verses the Burger King franchise
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When she was younger‚ she could remember having her choice to either eat at McDonald’s or Burger King. ‘At the time’‚ she really did not pay much attention to the menu prices or the nutritional value. Although McDonald’s and Burger King are two of the largest fast-food franchises in the world‚ they have dollar menus and different nutritional value. If she had a choice between the two popular fast-food restaurants which one would she choose? Basing her decision on the restaurants’ years of experience
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McDonald’s vs. Burger King The grass is always said to be greener on the other side. What if the grass is exactly the same with a few little differences in there? Would that statement be true for fast food as well? McDonald’s and Burger King have always been in a rivalry. Burger King and McDonald’s compete with their prices‚ food‚ and the way they appeal to children via spoken person or icon. Both wanting to be in the top it’s hard to distinguish a difference between the two. Nevertheless the feud
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Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville‚ Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company
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