Burger King Case Study
Introduction
Burger King or McDonalds? In the United States, these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people, Burger King is as common of a household name as McDonalds. However, in Japan, the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds, KFC, and Pizza Hut are the leading fast food market chains as of today, but Burger King is trying to make it into this region of the world. With U.S. markets saturated, and the mad cow disease scare slowing sales of Burger King in Europe, it is so important for Burger King to saturate another market, Japan. Much research has been done to think of new and effective ways to penetrate the Japanese market through marketing. Our group of researchers have put together an in depth report on the issues within the marketing of Burger King in Japan. They have discovered the main cause for this need in marketing and what needs to be done to solve Burger King’s marketing issues.
Situation Analysis
There are many differences between eastern and western culture regarding the restaurant industry. In Western Culture space is more easily attainable. It is easier for new companies to enter the market in the restaurant industry because it is more accepting of diversity. Food trends in this culture differ dramatically from eastern culture. In the western culture, significance of food is not greatly valued and is offered in access creating more waste. The western culture is vast and heterogeneous. Many cultures are accepted creating a vast variety of fusion food sold here in the west culture. In restaurants a bigger variety of different food can be found on the menu.
In the Eastern culture, food defines the culture. Each country has it’s own unique and cultural dishes that signifies the past. The middle easts
Burger King or McDonalds? In the United States, these two companies equally compete for consumers. Americans usually favor one company over the other or just choose to eat at whichever is more convenient to them. For the American people, Burger King is as common of a household name as McDonalds. However, in Japan, the Burger King brand is one that is not very well known. Burger King has been trying to tap into the Japanese market for some time now. McDonalds, KFC, and Pizza Hut are the leading fast food market chains as of today, but Burger King is trying to make it into this region of the world. With U.S. markets saturated, and the mad cow disease scare slowing sales of Burger King in Europe, it is so important for Burger King to saturate another market, Japan. Much research has been done to think of new and effective ways to penetrate the Japanese market through marketing. Our group of researchers have put together an in depth report on the issues within the marketing of Burger King in Japan. They have discovered the main cause for this need in marketing and what needs to be done to solve Burger King’s marketing issues.
Situation Analysis
There are many differences between eastern and western culture regarding the restaurant industry. In Western Culture space is more easily attainable. It is easier for new companies to enter the market in the restaurant industry because it is more accepting of diversity. Food trends in this culture differ dramatically from eastern culture. In the western culture, significance of food is not greatly valued and is offered in access creating more waste. The western culture is vast and heterogeneous. Many cultures are accepted creating a vast variety of fusion food sold here in the west culture. In restaurants a bigger variety of different food can be found on the menu.
In the Eastern culture, food defines the culture. Each country has it’s own unique and cultural dishes that signifies the past. The middle easts