INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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Declining sales of Ravi Soap Factory – A Case Study Introduction: One fine morning on Jan 2012 Mr. S.Singh Managing Director of Ravi Soap Factory was sitting in his office and he was worried at the declining sales volume and decreasing profits. He called upon the sales executive Mr. Manutosh Roy and Production Supervisor Mr. Satish Khurana and he said “Ours is the oldest and a well known soap manufacturing unit in this region and we have got a very good distribution network‚ we have the capability
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Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish‚ a product of Reckitt Benckiser‚ is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough competition with the ordinary detergents which claim that they are also stain
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A Comparative Analysis on the Effectiveness of Champion and Pride as Cleaning Detergents By: Solis‚ Sharel Leigh DS. Tan‚ Ma Get M. Teacher: Ms. Regilyn Navarette Acknowledgement We would like to dedicate this experiment we did to every mother‚ nannies‚ maids‚ and the likes who work hard each and every day or our lives. They‚ who sweat a lot just to give us fresh‚ newly-washed and sweet
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companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton‚ Knorr‚ Cornetto‚ Lux‚ Vim‚ Lifebouy‚ Dove‚ Close-Up‚ Sunsilk‚ Clear‚ Pond’s‚ Hazeline‚ Vaseline‚ etc‚... The revenues calculated in the millions of
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CHAPTER I 1.1 INTRODUCTION: Employee welfare is an important facet of industrial relations‚ the extra dimension‚ giving satisfaction to the worker in a way which even s a good wage cannot. With the growth of industrialization and mechanization‚ it has acquired added importance. The workers in the industry cannot cope with the pace of modern life with minimum sustenance amenities. He needs an added stimulus to keep body and soul together. Employees have also realized the importance of their
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with its Laundry detergent bar‚ RIN. The overall objective of the marketing planning was to differentiate and position RIN‚ a non-soap detergent bar‚ as a fabric washer that gives consumers a superior cleaning power with much less effort than what is currently obtainable in the market. Lever ‘s seeks to gain an entry into the laundry soap segment where it currently does not have product offering. The Company hopes to capitalize on the success in its two brands of Non-soap Detergent powders‚ Surf
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American Intercontinental University Unit 4 Individual Project MKTG 205 – Principles of Marketing 8-12-2011 Abstract This paper is a marketing plan for Tide laundry detergent. It will start out introducing Tide giving a brief description of the situation analysis‚ marketing strategy. It will give an overview of the product and service and strategies to consider. What Tide’s pricing strategy they use and talk about their distribution channels. This paper will give an overview of integrated
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conducted on laundry detergents. Laundry detergent is a common product that is purchased regularly by nearly every household in Singapore. With a large commercial market and many brands of choices‚ companies have developed their laundry detergent formulas to make their products more competitive in the market. It has been researched from consumer reviews that the stain-lifting power of detergents is the determining factor of whether a detergent is good. Household laundry detergents in the current
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INVESTIGATIVE PROJECT REPORT (TALAHIB) A. Title Talahib (Grass Roots) B. ABSTRACT A Detergent is a surfactant or a mixture of surfactants with cleaning Properties in dilute solutions‚ sucrose with chemical formula (C12H22011) can be and agent in maxing laundry and Talahib Grass (Saccharum Sponteneum) is a coarse erect perennial grass that can produce sugar or sucrose in its roots. Talahib Grass was collected from the fields of Brgy. 14 conception 3 Kg. Of Talahib Grass was washed with
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