3. Nike Board of Directors Table………………………………………………………………...p.11 4. Table of Key Financial Ratios………………………………………………………………...p.22 5. Net Income Trend Graph………………………………………………………………….…..p.24 6. Primary Strategic Match Position Chart……………………………………………………..p.30 7. Industry Attractiveness Matrix………………………………………………………………..p.31 8. Business Strength/Competitive Position Chart……………………………………………..p.32 9. Grand Strategy Chart………………………………………………………………………… p.34 10. Marketing Short-term Strategy Chart………………………………………………………
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Tactics are the substance of strategy. They comprise what is done pursuant to strategic planning. The strategic phase of planning has thinkers determining ways to achieve stated goals. Simply stated‚ they plan how people need to act in order to attain the objectives for which the strategy is to be used. Tactics‚ on the other hand‚ are the very actions that are necessary to carry out the strategy. Strategies can be a combination of a number of tactics with the involvement of several different people
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Defining Marketing for the 21st Century Nike’s Marketing Strategy Company Summary Founded in 1962‚ Nike‚ formerly known as Blue Ribbon Sports‚ is a major publicly traded sportswear‚ footwear‚ and fitness equipment manufacturer based in the US. The company’s main focus was to provide high quality running shoes designed by athletes for athletes. By moving the manufacturing abroad‚ Phillip Knight (Founder)‚ believed that the shoes could be sold at competitive prices (Kotler & Keller‚ 2012‚ p
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An example of an operational strategy I found was within the NIKE organization. NIKE was created in 1972‚ by co-founder Bill Bowerman & his University of Oregon runner Phil Knight. Together‚ with the people they hired‚ the company was able to grow and expand from a U.S. based footwear distributor to a global marketer of athletic footwear‚ apparel & equipment that is unrivaled in the world today (www.nikeinc.com). Operations strategy is the development of a long term plan for using the major resources
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Nike story Nike Clothing | Nike Shoes Men o Men Nike Footwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the “Swoosh” logo and the “Just Do It” slogan. Nike‚ the world’s leading supplier of athletic shoes and apparel‚ was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25‚ 1964 the company was originally
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Quality Management Strategy at Nike Introduction Objectives of Report: * To gain more insight regarding Nike’s income statement for the current year * To know the Officers of Nike for the year 2012 * To know the key competitors of Nike * To learn more about Nike’s marketing strategies * To find out if customers are satisfied with their service Current business‚ product/services: Footwear * Studs for strikers * Mid fielders * Defenders ___________________________________________________________
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Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
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Nike ’s marketing strategy is an important component of the company ’s success. Nike is positioned as a premium-brand‚ selling well-designed and expensive products. Nike lures customers with a marketing strategy centering around a brand image which is attained by distinctive logo and the advertising slogan: "Just do it".[40] Nike promotes its products by sponsorship agreements with celebrity athletes‚ professional teams and college athletic teams. However‚ Nike ’s marketing mix contains many elements
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International Journal of Physical Distribution & Logistics Management Logistics Strategies for Global Businesses James C. Cooper Article information: To cite this document: James C. Cooper‚ (1993)‚"Logistics Strategies for Global Businesses"‚ International Journal of Physical Distribution & Logistics Management‚ Vol. 23 Iss 4 pp. 12 - 23 Permanent link to this document: http://dx.doi.org/10.1108/09600039310041473 Downloaded by WIRTSCHAFTSUNIVERSITAET WIEN At 10:10 29 September 2014 (PT)
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purpose of this assignment is to learn about strategy and strategic management by comparing the strategies of two companies from the same industry. The strategies of Nike and Adidas have been compared from the textile industry. Nike and Adidas both specialize in footwear‚ apparel and accessories and their competition is intense as Nike is the market leader and Adidas is the market challenger. The topics in this assignment cover critical incidents of both Nike and Adidas that occurred in the past and
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