Chapter 1 An overview of logistics Economic impacts of logistics Economic utility (the value or usefulness of a product in fulfilling customer needs or wants) 4 general types: * Possession utility : the value or usefulness that comes from a customer being able to take possession of a product * Form utility : a product’s being in a form that can be used by the customer and is of value to the customer(allocation; smaller quantities that are desired by customers) * Place utility :having
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DUTA WACANA CHRISTIAN UNIVERSITY | NIKE‚ Inc. Business Strategy Analysis | Issues in Strategic Information Management | BIS301 | Elia Sagita Wijaya E1000235 | Table of Contents I. Executive Summary 2 II. Background and Assumptions 2 III. Mission Statement‚ Goals and Objectives 2 IV. Remote Environment 3 A. Economic Factors 3 B. Social Factors 3 C. Political and Legal Factors 4 V. Porter’s Five Forces 4 A. Bargaining Power of Suppliers 4 B. Bargaining
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exploration and whether their impact is long- or short-lived. The LNG tanker market is a market highly specialized and sophisticated with some of the most complex and expensive vessels on its hands. As is the case with most transport modes‚ also LNG shipping is derived from the demand and supply of its underlying commodity: natural gas. Natural gas is one of the major energy sources and looking at increasing crude oil prices and emission control regulations in both the US and Europe‚ it might become
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AN INTRODUCTION TO LINER SHIPPING BUSINESS NATURE AND SCOPE OF LINER SHIPPING BUSINESS: LINER SHIPPING BUSINESS A BRIEF HISTORICAL PERSPECTIVE OF SHIPPING THE MAIN CHARACTERISTICS OF LINER SERVICE THE MAIN CHARACTERISTICS OF TRAMP SERVICE TYPES OF LINER SERVICE OPERATORS THE IMPORTANCE & NEED FOR LINER SERVICE LINER TRADE ROUTES A BRIEF HISTORICAL PERSPECTIVE OF SHIPPING: The spirit of enquiry - looking beyond the forests‚ mountains‚ deserts & oceans. The era of explorations
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Strengths Brand effect and brand benefit China Ocean Shipping Company (COSCO) is Chinas largest leading group in global shipping‚ ranking the 327th in Fortune Global 500. Also‚ COSCO is one of the top 5 container liner in the world. Therefore‚ there are lots of global investors and vendors choose COSCO. Wide range of business COSCO provided wide range of service. For shipping‚ it provided container shipping‚ bulk shipping‚ tanker shipping and passenger shipping. COSCO also takes a role in terminal business
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Stateline Shipping and Transport Company Stateline Shipping and Transport Company School of Business MAT 540 This paper was presented in submission for MAT 540 assignment four (Part 1 Only). Abstract This paper serves as a written response to the instructions and questions asked in assignment four. Assignment four instructed the writer to read the case problem Stateline Shipping and Transport Company from pages 273-274 in the text‚ Introduction to Management Science by Bernard W. Taylor. The
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NIKE Executive Summary Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight was first named Blue Ribbon sports. Their goal was to distribute high quality Japanese athletic shoes to American consumers in an attempt to compete with Germany’s domination of the athletic wear at that time (Adidas and Puma). Nike manufactures and distributes athletic shoes at every marketable price point to the global market. More than 40% of sales come from athletic apparel and sports equipment
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……………………………. 6 • Segmentation‚ Targeting and positioning analysis..………. 7 • Marketing strategies.………………………………………. 8 • Marketing Mix..…………………………………………..... 9 • Costumer Relationship Management…………………….... 10 • Budget……………………………………………………....11 • Conclusion………………………….……………………....11 • Reference…………………………..…………………….... 12 2 Thales Andre Maia de Oliveira Executive Summary This report has Nike‚ INC. as it object of study. How does a company with a few more than 40 years
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Business Strategy Case Study on Nike Inc. Strategic Capability – Resources & Capabilities – Understanding The Concept Of Core Competence Page 1 Introduction & Mission MISSION: TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD * “IF YOU HAVE A BODY‚ YOU ARE AN ATHLETE” • NIKE‚ Inc.‚ based in USA‚ is the world’s leading innovator in athletic footwear‚ apparel‚ equipment and accessories. • Originally known as Blue Ribbon Sports (BRS)‚ it started with an idea
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Logistics is the process of strategically managing the procurement‚ movement and storage of materials‚ parts and finished inventory (and the related information flows) through the organization and its marketing channels in such a way that current and future profitability are maximized through the cost-effective fulfilment of orders. supply chain management The management of upstream and downstream relationships with suppliers and customers to deliver superior customer value at less cost
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