Nike Marketing Strategy
Nike story Nike Clothing | Nike Shoes
Men
o
Men Nike Footwear
Women Women Nike Footwear
Girls o Girls Nike Footwear
Boys o Boys Nike Footwear
Nike shoes and sportswear clothing Nike trademarks the “Swoosh” logo and the “Just Do It” slogan.
Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka Tiger. The company truly came from humble beginnings as Knight sold their products from his car during track meets.
During that same year the company reached a healthy profit of $8,000 and in two short years Bowerman and Knight opened its first retail store along Pico Boulevard in Santa Monica, California. In 1971, Blue Ribbon Sports severed its ties with Onitsuka Tiger and decided to create their own line of footwear.
In the summer of the same year, they released their first shoe which carried the famous “Swoosh” design called Nike, a name inspired by the Greek goddess of victory. With the popularity of their first sneaker, Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike.
Nike’s first original product was derived from Bowerman’s “Waffle” design. Bowerman conceived of different outsoles that would grip nicely to the new urethane track of the Hayward Field of the University of Oregon. Then, one Sunday morning, he got the ingenious idea of pouring liquid urethane into his wife’s waffle iron. This experiment became the forerunner of Bowerman’s famous 1974 Waffle Trainer.
After just 16 years in the biz, Nike dominated over 50% of the market share in the US athletic shoe market. As a result, Nike went public in December 1980. The company attributes its marketing success to its “word of foot”
Men
o
Men Nike Footwear
Women Women Nike Footwear
Girls o Girls Nike Footwear
Boys o Boys Nike Footwear
Nike shoes and sportswear clothing Nike trademarks the “Swoosh” logo and the “Just Do It” slogan.
Nike, the world’s leading supplier of athletic shoes and apparel, was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25, 1964 the company was originally named Blue Ribbon Sports and was a distributor for Japanese shoemaker Onitsuka Tiger. The company truly came from humble beginnings as Knight sold their products from his car during track meets.
During that same year the company reached a healthy profit of $8,000 and in two short years Bowerman and Knight opened its first retail store along Pico Boulevard in Santa Monica, California. In 1971, Blue Ribbon Sports severed its ties with Onitsuka Tiger and decided to create their own line of footwear.
In the summer of the same year, they released their first shoe which carried the famous “Swoosh” design called Nike, a name inspired by the Greek goddess of victory. With the popularity of their first sneaker, Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike.
Nike’s first original product was derived from Bowerman’s “Waffle” design. Bowerman conceived of different outsoles that would grip nicely to the new urethane track of the Hayward Field of the University of Oregon. Then, one Sunday morning, he got the ingenious idea of pouring liquid urethane into his wife’s waffle iron. This experiment became the forerunner of Bowerman’s famous 1974 Waffle Trainer.
After just 16 years in the biz, Nike dominated over 50% of the market share in the US athletic shoe market. As a result, Nike went public in December 1980. The company attributes its marketing success to its “word of foot”