Sports and officially became Nike‚ Inc. in 1971 that is well-known with the swoosh logo and engaged in the design‚ innovation‚ marketing and selling of athletic footwear‚ apparel‚ equipment‚ accessories and services. The company takes its name from Nike the Greek goddess of victory. The company is renown with its slogan “Just Do It” [1] Nike products are sold all around the World includes North America‚ South America‚ Europe‚ Asia Pacific‚ Middle East and Africa. Nike markets its products under its
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Graph .p.5 Nike Board of Directors Table ...p.11 Table of Key Financial Ratios ...p.22 Net Income Trend Graph . ..p.24 Primary Strategic Match Position Chart ..p.30 Industry Attractiveness Matrix ..p.31 Business Strength/Competitive Position Chart ..p.32 Grand Strategy Chart p.34 Marketing Short-term Strategy Chart
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Quality Management Strategy at Nike Introduction Objectives of Report: * To gain more insight regarding Nike’s income statement for the current year * To know the Officers of Nike for the year 2012 * To know the key competitors of Nike * To learn more about Nike’s marketing strategies * To find out if customers are satisfied with their service Current business‚ product/services: Footwear * Studs for strikers * Mid fielders * Defenders ___________________________________________________________
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Nike story Nike Clothing | Nike Shoes Men o Men Nike Footwear Women Women Nike Footwear Girls o Girls Nike Footwear Boys o Boys Nike Footwear Nike shoes and sportswear clothing Nike trademarks the “Swoosh” logo and the “Just Do It” slogan. Nike‚ the world’s leading supplier of athletic shoes and apparel‚ was the birth-child of University of Oregon coach Bill Bowerman and runner Phil Knight. Founded in January 25‚ 1964 the company was originally
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Import-export global scenario of the Indian textile industry. Akshay Bohara Abstract: India Textile Industry is one of the leading textile industries in the world. Though was predominantly unorganized industry even a few years back‚ but the scenario started changing after the economic liberalization of Indian economy in 1991. The opening up of economy gave the much-needed thrust to the Indian textile industry‚ which has now successfully become one of the largest in the world. Indian textile
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Analysis Political The main countries that Nike trades in are America (where Nike originated) and the United Kingdom and other European countries such as France and Germany. In these main countries that Nike sell products in there is stable political environments where there is a democracy meaning that the governments in this countries have been elected by the general public in that particular country. The majority of these countries home and export markets have been boosted with the inclusion
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Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
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Current Scenario of Import & Export of Tea India Tea is indigenous to India and is an area where the country can take a lot of pride. This is mainly because of its pre-eminence as a foreign exchange earner and contributes to the country’s Gross National Income In all aspects of tea production‚ consumption and export‚ India has emerged to be the world leader‚ mainly because it accounts for 31% of global production. Here are some statistical facts about the Indian Tea Industry: The total
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forces 7 Porter’s Generic Strategies 9 The MARKETING MIX 11 Product 11 The Ansoff Matrix 13 BCG Matrix 14 Product Life Cycle 16 Price 19 Nike’s pricing Strategies 20 Price versus Promotion Matrix 21 Price versus Quality Matrix 22 Place (Distribution) 23 Nike -Direct Marketing 24 Nike - Indirect Marketing (Wholesalers & Retailers) 25 Value added services – Intermediaries 25 Distribution strategies 25 Promotion 26 Nike’s promotional strategies 27 Communication Model
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on the requirement given‚ I have chosen Nike Inc. as the topic of the discussion. Nike Inc. is the world leading company merchant of athletic shoes‚ sportswear and sports gear based on United States. Bill Bowerman and Phil Knight established the company in the 1964 and during that time Nike Inc. was known as Blue Ribbon Sports. Furthermore‚ the organization has been experiencing phenomenal growth and rapidly expanding since then. Krentzman (n.d.) claimed ‘Nike sold $3.2 million worth of shoes in 1972
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