BCG Matrix Opportunity - Threat Analysis Submitted to: Professor Clyde By : Parth Mithani Roll No. 60 F.Y.M.M.S. Alkesh Dinesh Modi Institute for Financial & Management Studies. 1) The BCG Matrix The BCG / Growth-Share matrix is a model developed by the Boston Consultancy Group in the early 1970’s. It is a well known tool for a marketing manager. It is based on the observation that a company’s business units can be classified into four main categories based on combinations of market growth
Premium Strategic management Marketing Product management
ISSN No-2231-5063 Vol.1‚Issue.X/April 2012pp.1-4 Research Paper “A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth Area in Solapur City” Dr.Shendge‚ BCUD Director Solapur University‚ Solapur ABSTRACT Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard‚ nutties‚ crunchy or chew. It is available in small‚ big and family pack. Chocolate has many shapes like as rectangle‚
Premium Chocolate Cadbury plc Preference
bankruptcy. At this point‚ it was bought for $2.7 billion by Nestle‚ the world’s largest food company. Attracted by the combination of bottled water as a fast-growing business and the world’s best-known mineral water brand‚ Nestle identified Perrier as an attractive takeover target. However‚ Perrier struggles to turn a profit. In 2003 its pretax profit margin on $300 million of sales was only 0.6 percent‚ compared with 10.4 percent for the Nestle Waters division overall. In 2004 it again recorded a loss
Premium Mineral water Water Bottled water
Nescafe announced its entry into India‚ in 1963. Before the ad campaign hit bill-boards across the country‚ Indian coffee lovers were stuck with the idea that coffee is something that takes minute attention to prepare and cannot be instant. Nestle changed that thinking forever — as it did elsewhere in the world much earlier in 1938 — which is evident from the fact that more than 4‚600 cups of Nescafe‚ the world’s first commercial instant coffee‚ are being consumed every second. Year 2013
Premium Coffee Nescafé Coffee preparation
INDUSTRY PROFILE Confectionery in India Reference Code: 0102-0710 Publication Date: November 2011 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com India - Confectionery © Datamonitor. This profile is a licensed product and is not to
Premium Chocolate Processed cheese Marketing
Brands: 1. Milo------------------------------------- (Nestle) 2. Pepsodent------------------------------- (Unilever) 3. Lifebuoy soap ------------------------- (Unilever) 4. Wheatable------------------------------- (LU) 5. Denim(aftershave)--------------------- (Codaa) 6. Fair and handsome for men----------- (Emami(activorcorp)) 7. Head & shoulders-------------------------(Proctor & Gamble) 8. Everyday-------------------------------- (Nestle) 9. Dove------------------------------------- (unilever
Premium Procter & Gamble Switzerland Fortune 500
Market Review Report 9 PLATE NO.3 MAJOR BRANDS AND PRODUCT LINES Source: www.hersheys.com 10 PLATE NO.4 HERSHEY’S INCOME CHART Source: Case -5 Hershey Foods Corporation 13 PLATE NO.5 2004 SALES CHART Source: Balance Sheets of Nestle‚ Mars etc. 13 PLATE NO.6 CHART OF HERSHEY’S EXPENSES Source: Case -5 Hershey Foods Corporation 15 PLATE NO.7 MARKET SHARE OF DIFFERENT PRODUCTS Source: www.investis.com 17 PLATE NO.8 ORGANIZATION STRUCTURE (FINDINGS) Source:
Premium The Hershey Company Hershey Entertainment and Resorts Company Chocolate
Packaging is the biggest plus point of magi market penetration * They have product available in all sizes to tap the categories of consumer New product innovations Following are the stratergies undertaken by magi to launch new products * Nestle sa introduced magi brand in india by 1982 with launch of magi 2min prod as instant noodles product * With launch of magi noodles nil created entirely new food category instant noodles in the Indian packeg food market bcz of its frst mover advantage
Premium Maggi Noodles Ramen
“Hershey Foods Corporation” History: Milton Hershey’s love for candy making began with a childhood apprenticeship under candy maker Joe Royer of Lancaster‚ Pennsylvania. Mr. Hershey was eager to own a candy-making business. By 1901‚ the chocolate Industry in America was growing rapidly. Hershey’s sales reached $662‚000 that year‚ creating the need for a new factory. Mr. Hershey moved his company to Derry Church‚ Pennsylvania‚ a town that was renamed Hershey in 1906. The new Hershey factory provided
Premium Chocolate The Hershey Company Hershey Entertainment and Resorts Company
Nestle Nesvita Introduction Nestle is one of many well known food and beverage company for over century. It started in 1989 since then spread throughout the world until today include Nestle Nesvita which is a nuitrition product. This essay will talk about how Nestle Nesvita product make a good business in Vietnam include macro and micro environment‚ SWOT and marketing strategies. Situation Analysis Vietnam is a traditional country where agriculture’s resources are rich and cheapable. It is a
Premium Nutrition Nescafé Best Products