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Consumer Ebehaviour

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ISSN No-2231-5063

Vol.1,Issue.X/April 2012pp.1-4

Research Paper

“A Comparative Study of Consumer Preference towards Cadbury and Nestle Chocolates with Special Reference to Navi Peth
Area in Solapur City”
Dr.Shendge,
BCUD Director Solapur University,
Solapur

ABSTRACT
Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard, nutties, crunchy or chew. It is available in small, big and family pack. Chocolate has many shapes like as rectangle, sphere or a brick shape. It tastes like sweet and bitter. Some people have chocolate in a glass of cold coffee, or in the form of a toffee. Some people eat chocolate when they are sad; some relish them when they are happy. But I feel, to have chocolates we don't need a reason, because we can have it anytime, any season!

INTRODUCTION TO THE STUDY
In this research, I have to survey and find out how frequently and how much chocolate do people consume, whether they buy small, big or family pack. The comparative study of chocolates between CADBURY and NESTLE helps in product development and improvement in launching of new product.

Reason for selecting the Topic is that, everybody knows that “Customer is a king of Market.” There was a time years ago, whatever the seller produces, he sells in the market and the customer has to buy the same. But in the current scenario due to the keen competition in the market, the situation has changed. Now seller has to produce what customers want, to sustain in the market.

In the same way to know what customer wants, one has to observe the behavior of the customer. This is the reason why this topic is given importance for selection. Once marketer understands the mentality, thought process and reaction for certain product, he can easily grab the market share. Sales are largely bases on the Customers then the product and services offered by the marketer.

Comparative research is the act of comparing two or more things with a view to...