Consumer Ebehaviour

ISSN No-2231-5063

Vol.1,Issue.X/April 2012pp.1-4

Research Paper

“A Comparative Study of Consumer Preference towards Cadbury
and Nestle Chocolates with Special Reference to Navi Peth
Area in Solapur City”
Dr.Shendge,
BCUD Director Solapur University,
Solapur

ABSTRACT
Chocolate! Chocolate is liked and eaten by all age group of people. It may be in a form of hard, nutties,
crunchy or chew. It is available in small, big and family pack. Chocolate has many shapes like as rectangle, sphere or a
brick shape. It tastes like sweet and bitter. Some people have chocolate in a glass of cold coffee, or in the form of a
toffee. Some people eat chocolate when they are sad; some relish them when they are happy. But I feel, to have
chocolates we don't need a reason, because we can have it anytime, any season!

INTRODUCTION TO THE STUDY
In this research, I have to survey and find out how frequently and how much chocolate do people consume, whether
they buy small, big or family pack. The comparative study of chocolates between CADBURY and NESTLE helps in product
development and improvement in launching of new product.
Reason for selecting the Topic is that, everybody knows that “Customer is a king of Market.” There was a time years
ago, whatever the seller produces, he sells in the market and the customer has to buy the same. But in the current scenario due
to the keen competition in the market, the situation has changed. Now seller has to produce what customers want, to sustain in
the market.
In the same way to know what customer wants, one has to observe the behavior of the customer. This is the reason
why this topic is given importance for selection. Once marketer understands the mentality, thought process and reaction for
certain product, he can easily grab the market share. Sales are largely bases on the Customers then the product and services
offered by the marketer.
Comparative research is the act of comparing two or more things with a view... [continues]

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