Milton Hershey’s love for candy making began with a childhood apprenticeship under candy maker Joe Royer of Lancaster, Pennsylvania. Mr. Hershey was eager to own a candy-making business. By 1901, the chocolate Industry in America was growing rapidly. Hershey’s sales reached $662,000 that year, creating the need for a new factory. Mr. Hershey moved his company to Derry Church, Pennsylvania, a town that was renamed Hershey in 1906. The new Hershey factory provided a means of mass-producing a single chocolate product. In 1909 the Milton Hershey School for Orphans was founded. Mr. and Mrs. Hershey could not have children, so for years the Hershey chocolate Company operated mainly to provide funds for the orphanage. In the 1990s, Hershey acquired Ronzoni Foods Corporation from Kraft General Foods Corporation for $80 million. The purchase include the dry pasta, pasta sauces, and cheese business of Ronzoni Foods, which strengthened Hershey’s position as a branded pasta supplier in the United States. The latest Mission Statement of Hershey Foods is:
“To be a focused food company in North America and selected International markets and a leader in every aspect of our business.” Hershey spent most of 1994 and 1995 reorganizing and today is comprised of Four Divisions: (1) Hershey chocolate North America, (2) Hershey Grocery, (3) Hershey International, and (4) Hershey Pasta Group. Case SWOT Analysis
* Hershey Foods has grown from a one-product, one plant operation to a $4 billion company with many U.S. and international plants providing an array of quality chocolate and confectionery products and services. * Hershey entered 1996 as the largest candy maker in the United States with 30.7 percent market share. * Hershey is the largest pasta manufacturer in the United States with 28.4 percent market share. * Hershey Foods Corporation is committed to the values of its founder Milton S. Hershey—the highest standard...