Hershey Foods Corporation

“FOSTIIMA Business School, New Delhi”

CASE ANALYSIS
OF

“HERSHEY FOODS CORPORATION”
BY ATUL JAIN Dated: 11th Nov. 2009

SUBMITTED TO: Ms. Nadira Ma’am SUBMITTED BY: Atul Jain (69)
Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School] Page 1

TABLE OF CONTENTS
S.NO. TOPICS
EXECUTIVE SUMMARY OBJECTIVE CHAPTER. 1. INTRODUCTION 1.1 BACKGROUND 1.2 GROWTH 1.3 GROWTH GLOBALLY 7 8 9

PAGE NO.
5 6

CHAPTER. 2. CHAPTER. 3.

PRODUCTS SWOT ANALYSIS 3.1 STRENGTHS 3.2 WEAKNESSES 3.3 OPPORTUNITIES 3.4 WEAKNESSES FINANCE 4.1 FINDINGS 4.2 RECOMMENDATION MARKETING 5.1 FINDINGS 5.2 RECOMMENDATION

10

11 11 12 12

CHAPTER. 4.

13 14

CHAPTER. 5.

15 16

CHAPTER. 6.

PRODUCTION 6.1 FINDINGS 6.2 RECOMMENDATION 17 18

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

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CHAPTER. 7.

ORGANIZATION STRUCTURE 7.1 FINDINGS 7.2 RECOMMENDATION 19 20

CHAPTER. 8.

CONCLUSION RESULT OF STUDY 21

BIBLOGRAPHY ANNEXURE .1. (MILESTONE ALONG OUR ROAD TO SUCCESS) ANNEXURE .2. (HERSHEY MERGERS & ACQUISITIONS LIST)

22

1 TO 5

1 TO 3

Case Analysis – Hershey Food Corporation by Atul Jain [FOSTIIMA Business School]

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TABLE OF PLATES
S.NO. TOPICS PAGE N.

PLATE NO.1

HERSHEY’S GROWTH CHART Source: www.hersheys.com

8

PLATE NO.2

GLOBALLY GROWTH CHART Source: Global Market Review Report

9

PLATE NO.3

MAJOR BRANDS AND PRODUCT LINES Source: www.hersheys.com

10

PLATE NO.4

HERSHEY’S INCOME CHART Source: Case -5 Hershey Foods Corporation

13

PLATE NO.5

2004 SALES CHART Source: Balance Sheets of Nestle, Mars etc.

13

PLATE NO.6

CHART OF HERSHEY’S EXPENSES Source: Case -5 Hershey Foods Corporation

15

PLATE NO.7

MARKET SHARE OF DIFFERENT PRODUCTS Source: www.investis.com

17

PLATE NO.8

ORGANIZATION STRUCTURE (FINDINGS) Source: Case -5 Hershey Foods Corporation

19

PLATE NO.9

ORGANIZATION STRUCTURE