Summer Project Report Format (2013) K J Somaiya Institute of Management Studies & Research Mumbai Summer Project Report Format in nutshell | |Page/Section |Page No. | | |Cover Page |
Premium Retailing
CONSUMER BEHAVIOUR REPORT ON “CUSTOMER STAISFACTION Of AIRBLUE’s On Ground Services” TO: Sir Javed Mehmood By Fahad Ali Sheikh airblue’s HISTORY Starting in 2004‚ airblue’s fleet of next-generation Airbus A320 aircraft will offer world-class travel to many cities within Pakistan. Led by a team with decades of experience in the industry‚ airblue embodies a new era in passenger air travel. Airblue has integrated unique innovations to ensure security
Premium Airline Trip
Introduction Consumer is the ultimate user of a product or service. The overall consumer market consists of all buyers of goods and services. They are faced with many decisions each day on deciding what product/brand should they use also where and how to get them. By learning consumer behavior‚ we understand that it involves the activities of people when obtaining‚ consuming and disposing products and services. Marketers strive to understand this behavior so they can better formulate appropriate
Premium Maslow's hierarchy of needs
Impact of Culture on Consumption Pattern Although we have been staying in Shela for the past 3 months now‚ our exposure to the Gujarati culture has been minimal. The only exposure we have to Ahmedabad is through the Malls and rides to and from the malls. Inspite of this there are a few things that do stand out. 1. Ahmedabad now has Jaguar‚ Audi showrooms which till now were limited to the popular metros 2. The roads are wide and clean which a lot of metros and the rest of India does not
Premium Gujarat Luxury vehicle Luxury good
Question: How do marketers view consumers? Marketers View Consumers as dollar bills! The more consumers they influence to buy their products the more market share (penetration) their brand will have‚ the more successful their company will be. Of course its not all that simple‚ acquiring and keeping new customers can be a daunting task without the right knowledge and tools. And even when they right tools are applied there should always be an expected rate of consumer defection. Marketers need to
Premium Marketing
Effect of Sales Promotion Activities on Consumer Buying Behavior SUBMITTED TO: Prof. Sunil bhardwaj Submitted by: DR. AKSHAY TYAGI (08BSHYD0049) AMIT SINGH BISHT (08BSHYD0077) ASHUTOSH KUMAR SHARMA (08BSHYD0160) LAVEENA GUPTA (08BSHYD0839) SUGANDHA CHAWLA (08BSHYD0375) SECTION E DATE 22 DEC 2008 INTRODUCTION Consumer has been playing the key role in the business growth models of all sectors. The change from “Push” to “Pull” strategy has opened up doors for research on
Premium Sales promotion Marketing Promotion
relates to consumer and organizational behavior. The issue that has been selected is that when wanting to indulge in a sweet treat‚ it is difficult because a majority of products on the market are high in sugar‚ preservatives‚ colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle‚ who have reduced sugar‚ fat and artificial colors in their product lines. Pick a marketing concept from Chapter four and apply it to the product. Consumer behavior
Premium Decision making Cognition Decision theory
likely to gain more attention as readers usually read the few front pages of the magazine more carefully. Also‚ with the deep red lipstick applied on Jessica Alba’s lips‚ it contrasted with the background of her pale face and bright background. Consumers tend to pay more attention on advertisements that contrast with their background. Thus‚ upon looking at the advertisement‚ readers will remember the product and leave a good impression of the brand. * Reference Group – Aspiration group People
Premium Maslow's hierarchy of needs Cosmetics
IJRFM Volume 1‚ Issue 2 (June‚ 2011) (ISSN 2231-5985) STUDY OF CONSUMER BUYING BEHAVIOR TOWARDS BIKES Omesh Chadha* Abstract In this era of cut throat competition‚ no company can even survive in the market place without knowing its products strengths and weaknesses‚ opportunities and threats. It has to fortify itself against threats from the environment and exploit its strengths or increase profits. And in order to do so‚ the company has to conduct regular surveys to know the customer’s opinions
Premium Brand
CONSUMER BEHAVIOR AUDIT The Consumer Behavior Audit is divided into the following sections: MARKET SEGMENTATION A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Influences PRODUCT POSITION A. Internal Influences B. Decision-Process Influences PRICING A. External Influences B. Internal Influences C. Situational Influences D. Decision-Process Factors DISTRIBUTION STRATEGY A. External Influences B. Internal
Premium Family Extended family Marketing