Consumer Behaviour Nestle
NESTLE: Allen’s Confectionary
Select an issue or product that relates to consumer and organizational behavior.
The issue that has been selected is that when wanting to indulge in a sweet treat, it is difficult because a majority of products on the market are high in sugar, preservatives, colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle, who have reduced sugar, fat and artificial colors in their product lines.
Pick a marketing concept from Chapter four and apply it to the product.
Consumer behavior in relation to the decision making process to purchase a product.
1. Identifying (What questions)
What is consumer behavior?
What is the decision making process?
What can influence the decision making process?
2. Reflection /Questioning (How & Why questions)
How do internal factors influence consumer’s decision-making process in purchasing an Allen’s Confectionary product?
How does the time and place influence the likelihood of making a purchase?
How are consumer’s relationships with other people influential in their decision to purchase an Allen’s product?
3. Relate issue to wider context, use an example and references
What are the government legislations on marketing confectionary products to children?
4. Applying (what have we learnt and how can we apply this new knowledge?)
???
Not sure what we’re meant to write here…. What do we say we’ve learnt about? The product or our topic?
Step One: Identifying * What is consumer behavior?
Consumer behavior is defined as “the dynamic interaction of affect and cognition, behavior and the environment, by which human beings conduct the exchange of aspects of their lives.”
* What is the consumer decision-making process?
The consumer decision-making process is the process by which individuals select from several choices, products, brands or ideas. It can involve complex cognitive or mental activity, a simple learned response, or an
Select an issue or product that relates to consumer and organizational behavior.
The issue that has been selected is that when wanting to indulge in a sweet treat, it is difficult because a majority of products on the market are high in sugar, preservatives, colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle, who have reduced sugar, fat and artificial colors in their product lines.
Pick a marketing concept from Chapter four and apply it to the product.
Consumer behavior in relation to the decision making process to purchase a product.
1. Identifying (What questions)
What is consumer behavior?
What is the decision making process?
What can influence the decision making process?
2. Reflection /Questioning (How & Why questions)
How do internal factors influence consumer’s decision-making process in purchasing an Allen’s Confectionary product?
How does the time and place influence the likelihood of making a purchase?
How are consumer’s relationships with other people influential in their decision to purchase an Allen’s product?
3. Relate issue to wider context, use an example and references
What are the government legislations on marketing confectionary products to children?
4. Applying (what have we learnt and how can we apply this new knowledge?)
???
Not sure what we’re meant to write here…. What do we say we’ve learnt about? The product or our topic?
Step One: Identifying * What is consumer behavior?
Consumer behavior is defined as “the dynamic interaction of affect and cognition, behavior and the environment, by which human beings conduct the exchange of aspects of their lives.”
* What is the consumer decision-making process?
The consumer decision-making process is the process by which individuals select from several choices, products, brands or ideas. It can involve complex cognitive or mental activity, a simple learned response, or an