Nestle Market Research

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  • Topic: Coffee, Coffea, Coffee preparation
  • Pages : 12 (3338 words )
  • Download(s) : 200
  • Published : November 5, 2012
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TABLE OF CONTENTS

I.INTRODUCTION2
II.ANALYSIS3
1Nestlé worldwide3
1.1.Overview of Nestlé3
1.2.Vision4
1.3.Mission4
1.4 . Objective ……………………………………………………………………………………...5
1.5.Products6
2.Environment of Nestlé7
2.1. Internal environment7
2.1.1.Managers7
2.1.2. Employees9
2.2. External environment10
2.2.1.Customers10
2.2.2. Suppliers……………………………………………………………………………….11
2.1.3.Competitors12
3.Inputs and Outputs13
3.1.Inputs13
3.2.Outputs14
3.3.Research for production of Nescafe-Nestlé in Vietnam15
4.Manufacturing process16
5.Markting strategy in Vietnam ans Aia18
III. REFERENCES20
IV. APPENDICES………………………………………………………………………...22

Introduction

In this research work the company chosen is Nestlé. We have tried to cover the brief history of the company, vision, mission and objectives of the company. This brief history and other sub heading under company background is compulsory to be understood and researched well as they form the basis for marketing plan of the company. We have also tried to cover the internal and external environments for the company and countries for its future growth and further marketing planning strategy

Analysis

1. Nestlé Worldwide
1.1. Overview of Nestlé
All over the planet, people know Nestlé. Nestlé is a Swiss multinational nutritional and health-related consumer goods company headquartered in Vevey, Switzerland. It is the largest food company in the world measured by revenues among the world's 40 largest corporations. Nestlé was founded in 1867 by Henri Nestlé. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestlé factories are operating in the region of: 1. Africa

2. America
3. Asia
4. Europe
5. Oceania

Being a company dedicated to food from the beginning, Nestlé remains sensitive to culinary and eating habits, and responds to specific nutritional problems, whilst also setting and matching new trends such as growing out-of-home consumption and caring about the well being of its consumers Nestlé’s Philosophy: Good Food, Good Life is the very essence of Nestlé and this philosophy can be traced back to our beginnings.

1.2. Nestlé’s Vision
The Nestlé global vision is to be the leading Company in health, wellness and nutrition in the world. In particular, they envision to: * Meet the needs of consumers of every age group from infancy to old age, for nutrition and pleasure, through development of a large variety of food categories of the highest quality. * Lead an extremely motivated and professionally trained workforce, which would drive growth through innovation and renovation. * Deliver shareholder value through profitable long-term growth, while continuing to play a significant and responsible role in the social, economic and environmental sectors of the country.s * Nestlé brands are the preferred choice in their categories. Consumer insight drives all aspects of Nestlé’s marketing and communication efforts.

1.3. Nestlé’s Mission
Nestlé’s mission, in the words of our founder Henri Nestlé, is: “Nestlé is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our unique experience of anticipating consumers' needs and creating solutions, Nestlé contributes to your well-being and enhances your quality of life.”

1.4. Nestlé’s Objectives
Nestlé’s objectives are to be recognized as a leading, competitive, Nutrition, Health and Wellness Company trusted by all its stakeholders, and to be the reference for financial performance in its industry. Its chief objectives are:

* To achieve compatibility with international voluntary standards on environmental management systems. * To build mutual trust with consumers, governmental authorities and business partners. * To ensure continuous...
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