Jasper Jones

| KELLOGS | NESTLE | Financial strength | Kellogg’s has revenue of 13.198 billion US dollars and is still rising. | Nestle has a revenue of 83.64 billion dollars. | Product range | Kellogg’s specializes mainly in cereals but they do try to vary the range of the product by releasing a Kellogg’s cereal from time to time. | Nestle make a wide range of products from bottled water to pet food to breakfast cereals.It’s one of the largest food companies in the world. | Brand strength | Strong. | Very Strong. | personnel | 30,600 employees in 2010.Numbers have now increased due to becoming a well-known and a well bought brand. | 328,000 employees back in 2011 and now numbers have increased due to popularity. | Distribution channels | 18 countries and is marketed in over 180 countries. | Nestle markets and sells worldwide. | Pricing on the product | The price range is between $4-$10. | Its breakfast cereals price range is between $5-$10. |

Part 2 | | Interests | This cereal is mainly targeted towards kids who enjoy a healthy life style and who really need the energy for the big day, mainly most of the kids will enjoy waking up in the morning to eat their wheat and milk cereal. | Income | The income does not really matter with this cereal because of its affordability. It costs about the $5-$10 mark depending on the shop that it is purchased from. | Gender | This cereal is made for both genders males and females. (mostly males) | Education | The education doesn’t affect this at all but helps it because it gives you the right nutrition and an energy filled day. | Buying patterns | Buying patterns would be every month or two. | Location | Local shopping centers. |

Today’s generation is mainly based around and on technology. Most of the target market use some sort of portable device such as a cell phone, tablet, laptop and iPods.
Tablet: is much bigger than a phone but the twist is that the calling feature is disabled. You can almost use it for anything such as search the net, download apps, play games, purchase things online and much more.
IPod’s: are listening devices which have upgraded into much more then what they were when they first were introduced to the market. Though it is used for much more such as playing games, watching movies, watching music videos, downloading apps, face timing (iPhone application) and much more.
Cell phones: cell phones have become a need in today’s society, especially among the teenagers. Markets thrive on this as they can market to more people and attract a lot of customers. Mobile phones are an essential need to most of the people in the world. It’s not used as a communicator between people as much as it was in the beginning. We live I n the Smartphone era and people used majorly to surf the net or do pretty much everything even if it comes down to reading a book.

Marketing plan for energy star.
The product.
Energy star is a cereal that will succeed in the market. Even though it does not have more than one flavor like the other cereals. Its fruity flavored pieces are irresistible and very addictive. Its price range is between 6-10 dollars. It’s sold in most stores worldwide, the target market for this cereal are people between the ages of 10-25.

Market position.
Energy star has one major competitor and its fruit loops. Fruit loops have a strong brand name due to it being in the market for longer. Energy star target markets are people between the ages of 10-25. The name of this cereal is appealing because it also has a good source of protein, carbohydrates and energy which may be enough to push you through the day.

Target market analysis.
This is aimed both at the male and female sector of the market and people between the ages of 10-25. It’s aimed at them because they are the people who are expected and would go buy this particular cereal.

Competitor analysis.
Fruit Loops is the main competitor due to it being the market for longer and having a really strong marketing name. They may be cheaper but there not manufactured as well as Energy star and are not Australian made.
Marketing goals and mix.
The marketing goal for us is to get a strong base name and to go Australia wide. We are going to advertise it on TV and give out flyers.

Swot analysis. StrengthsIts tasty and a very healthy cereal for a growing body.Australian manufactured.Sold across Australia wide.High in protein and carbohydrates as well in energy and made with real fruit, one of the highest in the cereals range. | Weaknesses.It costs a little bit more than other products due to it being costly while being made. | Oppournties.Well produced cerealNo artificial flavors or colors. | Threats.A lot of other and cheaper competitors |

B.M.E 2A-2b marketing assignment

Bilal Shah
Sr Melissa