MTV Strategic management is the process of analyzing the current situation‚ developing appropriate strategies‚ putting those strategies into action and evaluating and changing those strategies as needed (Coulter‚ 2013). This is exactly what MTV has done over the years since the beginning of its journey‚ which began in 1981. MTV has been using a first in market strategy‚ with the addition of MTV Asia‚ Latin America‚ Turkey and Arabia‚ which in turn is helping them to succeed by focusing on several
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8/1/1981 ‘Ladies and Gentleman‚ Rock and Roll” The Buggles the video started “ Video killed the radio Star”. MTV started on a Saturday night 8/1/81 at 1201. Every teenager that was lucky enough to have cable was sitting in front of their television to watch the history of music changing right before their eyes. Video killed the radio star was only a handful VHS videos able to be played on this new 24 hours a day music video channel. Kids were able to see the band members almost feeling like
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MTV has been putting seven strangers into a mansion for years‚ but none of the previous episodes have been so intoxicated and as sexually driven as "The Real World---Key West". There is John‚ the typical frat boy‚ Svetlana‚ the sexy Russian princess‚ Paula‚ the confused and neurotic barbie doll‚ Zach‚ your typical nice guy‚ Janelle‚ know it all snob‚ and Jose‚ the guy with the biggest heart‚ and Tyler‚ the lone homosexual in the house. By putting young gorgeous people in one house‚ every roommate
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however MTV (Music Television) created a whole new generation that would change American culture forever in just a day. The debut of the first ever music video‚ ironically titled “Video Killed the Radio Star”‚ only vaguely foreshadowed the volume of impact that this TV show would have on the world. “It turns out‚ video now makes the radio star.” With 24 hours of straight music aired worldwide every day‚ MTV became a medium to revive old stars and make overnight sensations. Although MTV would soon
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We Want Our MTV (International) 1) I agree with what Philippe Dauman says about an international business of MTV. International business presents firm with a new market opportunities. And these new market opportunities provide expansion‚ more customers‚ increased revenue‚ and lots of profit. Especially for the TV channels‚ it has to be more focused on different types of customers‚ based on their lifestyle‚ age‚ culture‚ political view and religious conviction. It is not an easy job to attract
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to stick it to the Man. It was called rock ’n roll‚ but guess what‚ oh no‚ the Man ruined that‚ too‚ with a little thing called MTV! So don’t waste your time trying to make anything cool or pure or awesome ’cause the Man is just gonna call you a fat washed up loser and crush your soul. (The School of Rock‚ 2003) Jack Black stated this quote in the movie School of Rock. MTV started out in 1981 only to play music videos on television. This idea helped record companies sell millions of records and promoted
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MGMT2102 Case Study: MTV Networks- The Arabian Challenge MTV (Music Television)‚ launched in 1981‚ pioneered the concept of a cable music channel. MTV’s global expansion strategy since the mid-1990s was to “Think globally‚ act locally‚” where they aim to adapt to local conditions by really reflecting the youth culture‚ and adhering to local taste and culture. In this case‚ analysts felt that the Middle East would prove to be MTVN’s most ambitious and challenging venture‚ however MTV still decided to
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between MTV Networks Asia and Channel V over the Asian market. These two companies that have invested heavily in the region thus‚ increasing their distribution networks all over the Asia continent. In 1999 the tough completion degenerated into a personal war of words between the heads of each channel. They alleged each other of misrepresenting viewer figures. So far‚ Channel V has lower operating costs and is set to recover the investments they made in the region very soon. On the other hand‚ MTV appears
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MTV NETWORKS: A GLOBAL BRAND GOES LOCAL TALKSHOW: MTV 30 | Role play: 1. MC 1& Telephone holder: Tokimitsu 2. MC 2: Manh Cuong 3. Guest speakers:- Senior Manager of MTVAsia – Mr. San Nong Lau‚ who has been in this position for more than 15 years: Trung Ha- CEO of MTV Networks - Mrs. Judy Mc Grath‚ who has just resigned as the CEO of MTV Networks at the age of 57 –: Phuong Anh 4. Reporter from TIME Magazine (Asia Edition‚ Hong Kong): Nhan 5. Audiences at the talk show: Huyen
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MTV Case- SWOT Analysis Strengths Because of MTV’s connection to popular culture‚ it attracts the young adult population‚ who are some of the strongest money spenders‚ to be their number one demographic of viewers. It is effortless for young adults to be loyal to MTV because it shows them what they want‚ such as coverage on music‚ lifestyle‚ fashion‚ and film. Having the loyalty of the young adult population is very important to MTV’s success because this demographic is typically known for
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