GROUP-7 Anamika Chakraborty (068104) Debarati Guha (068108) Debrupa Bose (068123) Priyadarshini Ghose (068101) Subhrangshu Pyne (068142) SYNOPSIS: It is rare to find anyone who has not heard of MTV. MTV is a household name to teenagers almost everywhere around the world. In the year of 1981 MTV was launched as a music television and in the year of 2004 it was placed in the top 50 brands in Businessweek’s global ranking. It is one of the most profitable and influential television networks of
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23 May 2012 How MTV contributes to celebrity image selling MTV contributes to celebrity image selling in many ways such as publicity in society‚ advertisement and competition MTV uses these 3 big strategies to lure more people and media to watch there television show daily‚ they bring in well-known names such as Justin timberlake to perform and entertain the audience and get more people to watch MTV. They also do a good job at making new celebrity’s perfect example would be snooki from jersey shore
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XAVIER INSTITUTE OF MANAGEMENT & ENTREPRENEURSHIP | MTV Goes Global‚ With a Local Accent | International Business Case Analysis | | Dennis Joseph Koshy | Roll No:50 | Submitted to: Prof. CP Ravindranathan | MTV Goes Global‚ With a Local Accent MTV is part of a broadcasting industry that is hugely technology driven and capital intensive by nature. Since MTV was planning on going global‚ they had to be susceptible to the different regulations in each operating country and
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Case Study: The Evolution of MTV and MuchMusic P.J. Worsfold‚ 4/30/2007 What happened to all the music on MTV and MuchMusic? With its 24-hour broadcast dominated by music videos‚ MTV became "perhaps the most influential single cultural product" of the 1980s (Williams)‚ while with an equally heavy musical presence‚ in the mid-1990s‚ MuchMusic was "the key to modern Canadian popular music‚ an indispensable myth-maker and… a deliberate nation builder in picture and sound" (Ward). Yet today‚ music
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1. Discuss the impact of MTV on Rock Music and the American culture. In the 1980s‚ a commonly known television station called “MTV” was introduced to cable television. MTV‚ believe it or not‚ originally started out by playing solely music videos‚ typically dance oriented. MTV brought filmmaking and music together and created something entirely new‚ soon allowing artists to have artistic freedom with their music. MTV’s target audience was in the Midwest‚ which consisted of mostly white teenagers.
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Objectives and Strategies MTV began as a unique and entertaining concept. A non-stop music video channel‚ which “served as a new promotional tool for recording artists‚ a new advertising vehicle for manufacturers‚ [and] a unique program format for cable operators” (Benjack 280). For most of the 1980s MTV remained an outlet for performers to simply get their new music noticed and attract new fans with creative videos. One of the earliest and greatest cable success stories; MTV was established by Warner
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On September 29‚ 1981‚ MTV had been in operation for two months‚ with twenty advertisers and 30% of available commercial time. At this time‚ the company was owned and operated by the Warner Amex Satellite Entertainment Company.[1] “Youth will be served‚” this statement illustrates the foundations on which MTV was established. The company had already been serving the youths of the nation with “Nickelodeon‚” hence MTV was created to target the “bigger kids‚” the ones with enough discretionary income
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Case Study-MTV‚ building brand resonance Fangzi Zhan UFID: 6158-9959 1. The brand images of MTV are youth‚ culture‚ music‚ and informational. The brand associations of MTV are fun‚ edgy fashion trends‚ creative‚ youthful‚ contest. MTV keeps their brand message consistent‚ which creates powerful image among its viewers‚ especially young viewers. Many famous artists can attribute their fame to MTV‚ because audiences expect MTV to represent and broadcast shows that are trendy and edgy. Many
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MTV is one of the most popular T.V stations among teenagers. Along with being one of the most popular‚ MTV is also one of the most influential. When it comes to teenagers‚ our minds are like clay‚ waiting to be shaped and molded into more advance adult like minds. When you put together an extremely popular and influential T.V station‚ and a teenage mind‚ you tend to have an effect of some sort. The effect of MTV on young minds is like the power a dictator holds over his people. Its starting a craze
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Teen pregnancy rates have been on a steady decline from 2009‚ and about six percent of this drop is accredited to the MTV reality show‚ 16 & Pregnant. MTV is an American television channel known for the airing of reality shows filled with controversial topics and dramatic scenes. 16 & Pregnant was first aired on the MTV channel in June of 2009. Created by Lauren Dolgen‚ 16 & Pregnant was the first show that strictly revealed the everyday lives of teen mothers. The reality show 16 & Pregnant has
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