ANALISA LOGO MIZONE Logo atau tanda gambar (picture mark) merupakan identitas yang dipergunakan untuk menggambarkan citra dan karakter suatu lembaga atau perusahaan maupun organisasi. Sedangkan logotype atau tanda kata (word mark) merupakan nama lembaga‚ perusahaan‚ atau produk yang tampil dalam bentuk tulisan yag khusus untuk menggambarkan cirri khas secara komersial. Menurut David E Carter‚ pakar corporate identity dan penulis buku The Big Book of Logo jilid 1‚ 2‚ dan 3‚ dari
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1). Product (Produk) Brand name yang digunakan adalah Indomie. Satu bungkus Indomie standard memiliki massa 85 gram‚ dan terdapat 2 sachet berisi 5 bumbu-bumbuan yang disertakan‚ yaitu kecap manis‚ saus sambal‚ minyak palm‚ bubuk perasa dan bawang goreng. Indomie juga tersedia dalam versi jumbo dengan massa 120 gram (Anonim‚ 2008). Indomie memiliki rasa yang sesuai dengan selera orang Indonesia. Indomie pun selalu berusaha memenuhi keinginan konsumen yang semakin banyak‚ terbukti dengan semakin
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The utilization of Flash Mob and Viral Marketing as a Promotional tool: A Case Study of Mizone Product. By Adlina Nufikha 009201000017 A thesis proposal presented to the Faculty of Communication President University in partial fulfillment of the Qualitative Research Communication Subject Assignment‚ Concentration Public Relations May 2012 CHAPTER I INTRODUCTION 1.1 Background of Study In recent years‚ with the innovation of promotion tools‚ print media and broadcast media that
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TUGAS MEDIA BARU “Brand Activation” Disusun Oleh: Descy Arfiyani C0708022 Desain Komunikasi Visual UNIVERSITAS SEBELAS MARET 2010 Brand Activation merupakan aktifitas dua arah dimana sebuah brand ada untuk “bergerak” mendekati target market maupun target audience. Sedangkan target sendiri melakukan aktifitas yang berhubungan dengan fasilitas aktifasi yang disediakan oleh penyelenggara. Aktifitas pemasaran ini berbeda jauh dengan aktifitas iklan yang biasa disebut sebagai
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internal psychological needs‚ such as the need for change or newness (emotional purposes). The bottled water industry recognises this difference in consumer needs and have a wide variety of products which cater for all consumers. Products like MiZone‚ Aqua Blue and H2O are aimed at the sporty public‚ while Evian‚ Glacier and Perrier cater for the high-end
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Strategic management SWOT ANALYSIS AQUA DANONE Hanny Purnama Sari 3104816 Anastasia A. Santoso 3114701 Martha CHAPTER I COMPANY BACKGROUND About Danone Aqua PT AQUA Golden Mississippi was founded in 1973 by Mr. Tirto Utomo‚ a pioneer manufacturer of bottled drinking water in Indonesia. The first factory was set up in Bekasi. After operating for 30 years‚ now AQUA has 14 factories in Indonesia. In 1998‚ AQUA (which is under the auspices of PT Tirta Investama) take strategic steps to join
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In China‚ soft drinks refer to those natural or artificial beverages with the alcohol content less than 0.5% in the total volume. Small amount of alcohol may be contained in a soft drink‚ but such alcohol is the ethyl alcohol which is used in dissolving essences‚ flavorings and pigments‚ or the by-products of lactic acid beverages. With the rapid increase in Chinese people’s living standard and consumption capability‚ soft drink industry has entered the rapid growth era. Since soft drink products
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COUNTRY BASED PROJECT INT BUS 721 KUNAL HARIDASANI 1700105 Table of Contents 1. Executive Summary: 3 2. Introduction: 3 3. Company Background: 3 4. Internal Analysis 4 4.1. Porter’s Generic Business Strategies 4 4.2. Value Chain Analysis: 4 4.3.3 PRODUCT LIFE CYCLE: 5 5. EXTERNAL ANALYSIS 6 5.1Initial Country Screening: 6 5.2 THE ECONOMIST MODEL OF COUNTRY ANALYSIS: 7 5.3. Porter’s Five Force: 8 6. Recommendation
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Taak 1: Marketingcommunicatie van Danone Inhoudstafel Inhoudstafel 1 Voorwoord 3 Businessmodel 4 Missie 4 Visie 4 Bedrijfskenmerken 4 Het assortiment van de Groep Danone 5 Waarden 6 Identiteit 7 Imago 7 De marketingmix 8 Evian 8 Activia 9 Petit Gervais 10 Actimel 12 Doelgroep 13 Marketingcampagnes 14 Evian 14 Petit Gervais 16 Activia 18 Actimel 19 De benadering van klanten 21 Concurrentieanalyse 21 Nestlé 21 Unilever 22 Friesland Campina 22 Yakult
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e 2011 danon LITY ABI TAIN SUS RT EPO R ance Perform and Strategy i n: in acTeo gy sTraT‚e ature‚ Peopl The ‚ For All N Health ors indicaT ce forman per eX d e gri in eT compl d enTs an m commiT ss progre Danone Sustainability Report 2011 1 stratEgy 4 Editorial: Franck riboud 6 kEy social topics 13 tHE stratEgy in action: 2011 rEsults Focus on tHE Four stratEgic prioritiEs 7 9 11 health for all nature PeoPle 14 27 36 43 Social iSSueS nutrition anD health iSSueS
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