Marketing Plan for Cultural Dolls Lucille A. McElroy MM522 Marketing Management Professor Geraldine Goodstone Date Due: August 14‚ 2011 Abstract This paper presents Marketing Strategy for Cultural Dolls Company. Cultural Dolls‚ Co. intends to utilize a comprehensive marketing campaign to raise awareness of its unique cultural dolls specifically tailored to children of young age and doll collectors. The Company’s marketing and advertising business arm oversees all advertising efforts to ensure
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toys‚ and this puts pressure on the doll market and results in fewer sales. Regarding the legal and regulatory environment affecting Barbie‚ Barbie’s manufacturer‚ Mattel‚ has sued a designer of her competitor Bratz and the company that produces them‚ MGA (1). There has been another legal issue regarding Barbie and song lyrics; Mattel sued the band Aqua over a song about Barbie‚ claiming it made fun of her. The judge dismissed the case‚ however (4). Technological factors affecting the Barbie market
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(Barbara) can get an imagination about her future. Mattel also has focused more on "story" Barbie lines for younger girls‚ and in recent years Fairytopia‚ Rapunzel and Nutcracker Barbies have been winners as much for the loads of accessories -- like DVDs and horse-drawn carriages -- as for the doll itself. Finally‚ the company agreed to adopt their idea and to make it as their product. The product is a doll we know in the present time as Barbie. Mattel‚ Inc.’s Barbie doll was introduced on March 9‚ 1959
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America’s modern culture has exploded with countless transformations‚ and does not show signs of ceasing any time soon. Even today‚ Barbie exemplifies our modern diverse American culture. As of late‚ Mattel‚ the inventor of Barbie‚ “has created 23 different dolls that will represent eight skin tones‚ 14 facial structures‚ 22 hairstyles‚ 23 hair colors and 18 eye colors” (Hetter). Regardless of the vast opposition Barbie has faced for her idealistic
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products for children have special obligation to consumers and society? If so what are these responsibilities? Yes. Manufactures such as Mattel corporation and other manufacturers have a significant obligation far as the responsibility of its consumers and society. One is the requirement that their product would be safe for children to play with. Mattel has produce more toys than any toy company so the issue is whether or not their toys would deem product safe. In the past‚ there was no specific
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prostitute comic strip character named Lili. She was meant to be a steady outlet for young girls dreams and an constant changing reflection of American society. The Barbie Doll promotes an unrealistic idea of body image for young women and children. “Mattel received many criticisms about Barbie and the impact she has on young girls around the world. The new Barbie will have a more natural body shape – less busty with wider hips.”" (Barbie Body Image) In a 2006 Developmental Psychology article‚ psychologists
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unusual--girls often played with Barbie until their early teens. But today‚ girls are retiring their Barbie to the "outgrown toy" pile at earlier and earlier ages. As I remember‚ Newsweek reported that little girls are outgrowing Barbie as early as 8‚ and that Mattel has been so worried about this that they keep trying to produce "hip" and "cool" dolls like the My Scene Barbie dolls and the new Flava dolls to keep the interest of "teen" girls (girls 9-12 years old). According to her‚ if Barbie was all frilly
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Producer Mattel was one of the first to utilize independent monitoring of its manufacturing facilities and make findings available to the public. Informationweek.com stated that "Mattel can meet demand because it spent the last few years paying a lot of attention to software and processes that simplify its supply chain‚ cut costs‚ shorten cycle times‚ and bring more science to the art of meeting customer demand." With headquarters in El Segundo‚ California‚ Mattel has offices and facilities
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All totaled‚ there are now over one hundred and fifty different dolls under the Barbie brand. Quality Quality has been the watchword of Barbie. Mattel has consistently researched on quality materials to ensure that the doll remains firm in the marketplace. Today’s Barbie are more lifelike using materials technology. A few years ago‚ when Mattel designers decided to give Barbie a flexible waist that would allow the doll to move back and forth and side to side For this‚ Barbie’s stomach needed
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Firstly‚ Mattel’s global marketing strategy involves adapting fashion trends and cultural differences to its product. Since‚ Barbie has been successfully adapted to cultural differences in the United States‚ Mattel tried to adopt a regiocentric approach for Western European market. However‚ Mattel improved a less elaborate Barbie for Central and Eastern European market than its European counterpart. While Barbie prepared for Western Europe market wears designer clothes and accessories‚ Barbie prepared
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