Cultural Doll Swot Analysis Paper
Marketing Plan for Cultural Dolls
Lucille A. McElroy
MM522 Marketing Management
Professor Geraldine Goodstone
Date Due: August 14, 2011
Abstract
This paper presents Marketing Strategy for Cultural Dolls Company. Cultural Dolls, Co. intends to utilize a comprehensive marketing campaign to raise awareness of its unique cultural dolls specifically tailored to children of young age and doll collectors. The Company’s marketing and advertising business arm oversees all advertising efforts to ensure that the target audience is well exposed to its products through In-store displays, Doll industry magazines and online presence utilizing Search Engine Optimization (SEO). SEO of its website to garner a high ranking on search engines. Advertising at PBS, Nickelodeon and PBS Kids …show more content…
The SWOT analysis will also enhance the Company’s ability to recognize its own unique strengths and weaknesses while taking advantage of market opportunities that may exist.
Strengths
These strengths will speak well for initial market success of its product lines. The Management Team’s combined experience and access to nationwide distribution outlets will be one of the Company’s primary competitive advantages. A cultural doll that is imparting a message of understanding towards world peace, taught from early childhood to inculcate in a child’s mind until they grow up to be in harmony with one another, respecting diversity.
Weaknesses
Due to the principal’s health challenges, chemo treatments, limited capacity is devoted towards growth of Cultural Dolls. Limited financial resources to have the dolls designed with the desired material, communication challenges between Chinese factory and doll designer in US without having to cost an arm and a leg to modify the mold when corrections needed to be done.
Lucille A. McElroy
MM522 Marketing Management
Professor Geraldine Goodstone
Date Due: August 14, 2011
Abstract
This paper presents Marketing Strategy for Cultural Dolls Company. Cultural Dolls, Co. intends to utilize a comprehensive marketing campaign to raise awareness of its unique cultural dolls specifically tailored to children of young age and doll collectors. The Company’s marketing and advertising business arm oversees all advertising efforts to ensure that the target audience is well exposed to its products through In-store displays, Doll industry magazines and online presence utilizing Search Engine Optimization (SEO). SEO of its website to garner a high ranking on search engines. Advertising at PBS, Nickelodeon and PBS Kids …show more content…
The SWOT analysis will also enhance the Company’s ability to recognize its own unique strengths and weaknesses while taking advantage of market opportunities that may exist.
Strengths
These strengths will speak well for initial market success of its product lines. The Management Team’s combined experience and access to nationwide distribution outlets will be one of the Company’s primary competitive advantages. A cultural doll that is imparting a message of understanding towards world peace, taught from early childhood to inculcate in a child’s mind until they grow up to be in harmony with one another, respecting diversity.
Weaknesses
Due to the principal’s health challenges, chemo treatments, limited capacity is devoted towards growth of Cultural Dolls. Limited financial resources to have the dolls designed with the desired material, communication challenges between Chinese factory and doll designer in US without having to cost an arm and a leg to modify the mold when corrections needed to be done.