a competitor analysis for LEGO’s strongest competitor Mattel Mattel Inc. is the world ’s largest toy company based on revenue. The products it produces include Barbie dolls‚ Hot Wheels and Matchbox cars‚ Masters of the Universe‚ Scrabble‚ Uno‚ American Girl dolls‚ board games‚ and‚ in the early 1980s‚ video game consoles. The company ’s name is derived from Harold "Matt" Matson and Elliot Handler‚ who founded the company in 1945. Handler ’s wife‚ Ruth Handler‚ later became president‚ and is credited
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business which registers the original invention or process. 6. In my opinion I think that Mattel has the rights over the Bratz dolls. The reasoning behind this is that Mattel is the original individual to come up with the idea of dolls. Seeing the success of what Mattel has created through the Barbie doll; Mattel copied him in ought to follow successful routes of which he did. Without working for Mattel‚ Bryant wouldn’t of been able to come up with the idea which reveals how in fact he did actually
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Mattel toy recall Discussion Questions 1. How could Mattel have allowed these problems to happen? Aside from simply not using Chinese suppliers‚ could Mattel have avoided the toy quality/safety problems to begin with? Explain your answers. 2. Were Mattel’s responses to the toy recalls appropriate? Why or why not? 3. As supply chain trading partners‚ what responsibilities do Mattel and Early Light have towards one another? Should Mattel continue to use Early Light as a supplier-partner
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Case 15 Mattel Inc. ‘’The serious business of making toys’’ Mattel‚ Inc.: the serious business of making toys Case 15 Mattel‚ Inc. is the world leader in designing and manufacturing family products such as Barbie‚ American girl‚ hot wheels and cabbage patch kids. With a 5.5 billion in annual revenue and products being marketed in more than 150 countries around the world this company has managed to stay very successful and incredibly ethical throughout the years. These are some of the
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children? Little girls want to be perfect‚ like Barbie‚ a nearly unachievable goal. It lowers their self-worth and sets unrealistic standards. Because of this‚ some countries are restricting the sales of the dolls and even with the new advancement’s Mattel has made to improve Barbie’s “aura” so-to-speak‚ there is still a very prominent suggestive gender orientation; such roles now include‚ architect‚ computer designer‚ veterinarian‚ teacher‚ pastry chef‚ and female sports. Barbie dolls influence very
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types of children. Nowhere is this more evident than the actual toy aisles‚ which in previous years boasted pretty pink Mattel Barbies in the girls ’ aisle‚ the epitome of the “Cult of True Womanhood”‚ and action figures and guns in the boys ’ aisle‚ an ode to masculinity. Today‚ the girls ’ aisles are packed full of inhuman dolls such as Novi Star‚ an alien girl‚ and Mattel ’s Monster High Dolls‚ who more closely resemble the villain in horror films than any domestic goddess. As an employee of
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longer succeed over an extended period. 2. Barbie is hardly a high-tech product‚ but has Mattel been innovative in how they have developed the product and extended its life cycle? Mattel has continuously strived to be innovative and extended Barbie’s life cycle. Mattel has been constantly working on the actualization of the doll. And by combining technology and innovative designs to the product‚ Mattel has been able to keep Barbie’s status in the market for more than 40 years. “Of course
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American girls should grow up to be. With the creation of this doll came the thirst and need to sell it. Therefore‚ just one version of the Barbie doll is not sufficient. Mattel Inc.‚ famous for its numerous toy creations yet infamous for its many controversies‚ has made Barbie’s boyfriend‚ sister‚ cousin and even her dog. Consequently‚ Mattel created Barbie collectibles that included the “Barbie Dolls of the World”. In this collection‚ the creation “the notorious PR Barbie” as Frances Negrón-Muntaner states
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role model to young girls. I think Nichole playing with Barbie dolls symbolizes her growing up‚ as ironic as that is. Barbie’s Debut Barbie was introduced in 1959 at the American Toy Fair in NYC. She was invented by Ruth Handler (co-founder of Mattel) and named after Ruth’s daughter‚ Barbara. She originally cost $3 and her accessories and clothes sold for $1-5. Her boyfriend‚ Ken‚ was named after Ruth’s son and he was invented in 1961. Barbie’s Debut (cont.) Barbie came in either blonde or
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market has been stagnating‚ Rapunzel Barbie helped boost international sales at Mattel‚ based in El Segundo‚ Calif.‚ to $1.9 billion in 2002‚ up from $1.5 billion in 2000. Mattel no longer makes Asian-featured Barbies. For example‚ when Rapunzel Barbie had its debut in October‚ Wal-Mart stores in South Korea and China hired local women to dress up like the doll and greet children as they entered. At the same time‚ the Mattel TV ad campaign was broadcast around the world in 15-‚ 20- and 30-second spots
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