SUCCESS STORY Friday 12 August 2011 THE CASE The case examines the evolution of the Barbie doll over the years from its launch in 1959. It explores the product development strategies adopted by Mattel for Barbie and the reasons for the success of Barbie. The case also explores changes in Barbie ’s image along with the changes in American society. The criticism leveled against Barbie by feminists has also been described. The case also examines the challenges that Barbie could face in the future
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Alexander Sutherland Neill (17 October 1883 – 23 September 1973) was a Scottish progressive educator‚ author and founder of Summerhill school‚ which remains open and continues to follow his educational philosophy to this day. He is best known as an advocate of personal freedom for children. Contents * 1 Life and personal background * 2 Educational philosophy * 3 Life at Summerhill * 4 Influences on Neill’s thought * 5 Criticisms of Neill * 6 Neill’s educational legacy * 7 Works
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a doll that at age 50‚ she owns‚ loves and has taught me to love. Hmm‚ guess that makes me a Second Generation Barbie Girl! Culture identity passing down through generations. The First Barbie released in 1959! Step into the 60’s and we begin to see the first glimpse of the concept of the midriff cultural guru. The demand for Barbie in the Fifties is the first step in the development of the power of the teenager. The Creators of the guilt money concept to develop in future years
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Barbie: The American Girl Goes Global 1. Describe Mattel’s global marketing strategy for Barbie and assess its success. Mattel pushed Barbie in to Global market by adapting fashion and culture trends to it product. Difficulties for Mattel to enter global market are culture‚ barriers and competitors. Mattel faced problem in the Middle East about religious and social grounds. Parents and religious leaders think Barbie is odd with their culture value and Arab girl’s reality is different from Barbie
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daughter & friends play with paper cutouts of women‚ which were very popular at the time. Ruth realized all the dolls on the market at the time were baby dolls. Ruth suggested the idea of an adult-bodied doll to her husband‚ Elliot‚ a co-founder of Mattel toy company. He wasn’t enthusiastic about the idea. Neither were Mattel’s directors. It wasn’t until 1956‚ when Ruth took a trip to Europe with her children‚ Barbara & Kenneth‚ that she came across a German toy doll called Bild Lilli. According
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which are the Mattel Company and the Chinese manufacturer‚ the regulation party of Chinese authority and the governments of America and China. To each part it relates to one of the issues that involve in this case study. The first issue that was found in this case is the reputation crisis of Mattel worldwide and its sourcing failure. The failure of their partner of using over level lead paint is the starting point of series of recall. It leads to the reputation crisis of Mattel product‚ thousands
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In matters from career‚ to family and friends‚ to fashion‚ she is right there changing along with girls and the world. In the 60’s‚ Barbie wore sophisticated and elegant styles inspired by the Frist Lady Jacqueline Kennedy. At the end of the decade‚ Barbie underwent dramatic changes in face sculpting and the new Twist ‘N Turn waist‚ and bendable legs. In 1961‚ different hair colors
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Mattel Group Equity Valuation Jeremy Gilbert Angela Gorczyca Michael Innerebner Erin Kunselman Andrew Mead Mattel Valuation TA B LE OF CONT ENTS Executive Summary.................................................. 3 Business & Industry Analysis................................... 6 Industry Analysis .............................................................6 Five Forces Model...........................................................7 SWOT Analysis ..................................
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can deny that she is the best selling doll of all time. Born November 4‚ 1916‚ Ruth Handler grew up to be a mother‚ and an American business woman. Ruth Handler‚ her husband Elliott Handler‚ and their business partner‚ Harold Matson‚ formed Mattel Inc. Elliott was a crafty designer and had started the business making picture frames‚ this eventually grew into doll-house furniture from the left over plastic and wood scrap’s. As the business grew‚ the Handler’s were also enjoying sales success
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adult-bodied doll to her husband Elliot‚ a co-founder of the Mattel toy company. He was unenthusiastic about the idea‚ as were Mattel’s directors. 1. During a trip to Europe in 1956 with her children Barbara and Kenneth‚ Ruth Handler came across German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind‚ so she purchased three of them. 2. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing
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