Barbie. history

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  • Topic: Barbie, Mattel, Bild Lilli doll
  • Pages : 5 (1692 words )
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  • Published : February 27, 2012
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Barbie
Purpose statement: The purpose of this speech is to inform the audience about Barbie.

INTRODUCTION:
I. Did you know in every second of everyday, two Barbie dolls are sold somewhere in the world? A. Barbie was invented in 1959 by Ruth Handler.
B. She was introduced to the world at the American Toy Fair in New York City. II. Barbie has been an important part of the toy fashion doll market for fifty years. A. She has been the subject of numerous controversies and lawsuits, often involving parody of the doll and lifestyle. B. In recent years, Barbie has faced increasing competition from the Bratz range of dolls.

BODY:
I. History
A. Ruth Handler watched her daughter Barbara at play with paper dolls, and noticed that she often enjoyed giving them adult roles. At the time, most children's toy dolls were representations of infants. Realizing that there could be a gap in the market, Handler suggested the idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company. He was unenthusiastic about the idea, as were Mattel's directors. 1. During a trip to Europe in 1956 with her children Barbara and Kenneth, Ruth Handler came across German toy doll called Bild Lilli. The adult-figured doll was exactly what Handler had in mind, so she purchased three of them. 2. She gave one to her daughter and took the others back to Mattel. The Lilli doll was based on a popular character appearing in a comic strip. Lilli was a working girl who knew what she wanted and was not above using men to get it. The Lilli doll was first sold in Germany in 1955, and although it was initially sold to babies, it became popular with adults who enjoyed dressing her up in outfits that were available separately. B. Upon her return to the United States, Handler reworked the design of the doll and the doll was given a new name, Barbie, after Handler's daughter Barbara. The doll made its debut at the American International Toy Fair in New York on March 9, 1959. This date is also used as Barbie's official birthday. 1. Mattel acquired the rights to the Bild Lilli doll in 1964 and production of Lilli was stopped. 2. The first Barbie doll wore a black and white zebra striped swimsuit and signature topknot ponytail, and was available as either a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model," with her clothes created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured in Japan, with their clothes hand-stitched by Japanese home workers. Around 350,000 Barbie dolls were sold during the first year of production. 3. Ruth Handler believed that it was important for Barbie to have an adult appearance, and early market research showed that some parents were unhappy about the doll's figure. Barbie's appearance has been changed many times, most notably in 1971 when the doll's eyes were adjusted to look forwards rather than having the demure sideways glance of the original model. Barbie was one of the first toys to have a marketing strategy based extensively on television and advertising, which has been copied widely by other toys. It is estimated that over a billion Barbie dolls have been sold worldwide in over 150 countries.

II. Biography
A. Barbie's full name is Barbara Millicent Roberts.
1. In a series of novels published by Random House in the 1960s, her parents' names are given as George and Margaret Roberts from the fictional town of Willows, Wisconsin. She attended Willows High School, while in the Generation Girl books published by Golden Books in 1999 she attended the fictional Manhattan International High School in New York City. 2. Barbie has had over forty pets including cats and dogs, horses, a panda, a lion cub, and a zebra. She has owned a wide range of vehicles, including pink Corvette convertibles, trailers and jeeps. She also holds a pilot's license, and operates commercial airliners in addition to...
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