• Grad Best in the business
    Solutions: As a result of the backlash against HLL’s Fair & Lovely campaign, the company discontinued the ads in March 2003. Shortly after it pulled the ads off the air, HLL launched a new charitable cause called the Fair & Lovely Foundation, which vowed to “encourage economic empowerment of...
    Premium 1051 Words 5 Pages
  • market research
    has so far positioned itself in the minds of the consumers ? Q: 8. What steps are you taking to promote Fair & Lovely, as in its marketing and promotional campaign? Q: 9. What is the aim of your promotional campaign Q:10 . What are the different promotional strategies ? Q: 11. What is...
    Premium 8730 Words 35 Pages
  • Case Study: Cultural Norms, Fair & Lovely, and Advertising
    Case Study Analysis: 2.2 Cultural Norms, Fair & Lovely, and Advertising. Christopher A. Osuoha July 2, 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction...
    Premium 3037 Words 13 Pages
  • Case Study on Cultural Norms, Fair & Lovely, and Advertising
    that reflects good living, for example “confidence”. Question: 6 - Propose a promotion/marketing program that will counter all the argument and charges against Fair & Lovely and be an effective program? To develop an effective promotion/marketing program that will counter all the arguments...
    Premium 2779 Words 12 Pages
  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    the equity. The rest of the shareholding is distributed among 380,000individual shareholders and financial institutions. HUL's brands - like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality...
    Premium 9895 Words 40 Pages
  • Simple Facts
    a major element of its marketing mix, although the exact amount spent on advertising is a proprietary secret. It is reported that Unilever spent $7 million on advertising Fair & Lovely in Bangladesh, a much smaller market than India (Islam et al, 2006). In India, it was among the most advertised...
    Premium 4696 Words 19 Pages
  • Revamping Max Fairness
    . Objectives of the study This study has been undertaken to: • To raise the market share for MAX Fairness – Male segment of Fair & Lovely • To study the impact of the brands of fairness creams on the consumers buying behavior which may drive to higher sales • To asses the competitive...
    Premium 2097 Words 9 Pages
  • Marketing
    & Lovely (Prystay, 2002.) Unilever has followed a similar advertising strategy for Fair & Lovely in all the countries where it is sold. Advertising is a major element of its marketing mix, although the exact amount spent on advertising is a proprietary secret. It is reported that Unilever spent $7...
    Premium 4554 Words 19 Pages
  • Fair & Lovely
    keeping men from flocking. Hindustan Lever Limited, one of India's largest manufacturing and marketing conglomerates, discontinued two of its television advertisements for Fair and Lovely Fairness Cold Cream this month, after a year-long campaign led by the All India Democratic Women's Association...
    Premium 10246 Words 41 Pages
  • Advertisment 3
    . ➢ Positioning Emami positioned their Brand on benefit Positioning. Customer can get beautiful look buy using Emami Fair and Handsome. The Marketing Mix the 4 P's of Marketing Marketing decisions generally fall into the following four controllable categories...
    Premium 1492 Words 6 Pages
  • Brand Management
    brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / service. Branding is assembling of various marketing mix medium into a whole so...
    Premium 3688 Words 15 Pages
  • Project Report on Lux
    Marketing Project Report on Lux Soap By: Amit Kumar Sinha PGDMRM-002 IPE, Hyderabad Contents:         Company Profile – HUL Distibution Channel - HUL Product Mix – HUL Overview – Lux Soap Marketing Mix SWOT Analysis Competitor Analysis Market Segmentation  Recommendation...
    Premium 988 Words 4 Pages
  • Hul Company
    , Wheel, Fair & Lovely, Sunsilk, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls - are household names across the country and span many categories - soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. They are...
    Premium 6563 Words 27 Pages
  • Segmentation
    SEGMENTATION (Harish pg3) The process of defining and subdividing a large homogenous market in to clearly identifiable segments having similar needs, wants or demand characteristics .Its objective is to design a marketing mix that precisely matches the expectation of...
    Premium 450 Words 2 Pages
  • Essays
    , Perfetti, Nestle, Wrigley’s,… Distribution network Uncompetitive margins Others Marketing campaign used for Fair and Lovely was controversial; withdrawn Other products that were not successful: Ayush, Annapurna, Impulse – Denim, Jai soaps, … Customer Profiles Customer profiles are ever changing...
    Premium 527 Words 3 Pages
  • What Are the Differences with Regard to Cultural Values Across Social Classes and Their Implications on Different Product Categories?
    affiliation and social acceptance that was characteristic of older generations • Fairness Creams o Hindustan Unilever had market share of 50-70 percent with flagship brand Fair & Lovely: popular/economy tier of the market, targeted at low and middle income Indian consumers across urban and rural...
    Premium 1210 Words 5 Pages
  • Project Proposal
    , until she appears one day with fairer skin as a result of using Fair & Lovely (Prystay, 2002.) Unilever has followed a similar advertising strategy for Fair & Lovely in all the countries where it is sold. Advertising is a major element of its marketing mix...
    Premium 10405 Words 42 Pages
  • Sales and Distribution of Hul
    PRODUCTS: THE CORE CONCERN OF ADVERTISING Fair & Lovely Fair & Lovely - the miracle worker Based on a revolutionary breakthrough in skin lightening technology, Fair & Lovely was test marketed in 1975 and has been nationally marketed since 1978. In fact, Fair & Lovely has been extensively tested with...
    Premium 14198 Words 57 Pages
  • Capturing Rural Market with Customization of Marketing Mix
    Asian Journal of Technology & Management Research   Vol. 01 – Issue: 02 (Jul - Dec 2011) CAPTURING RURAL MARKET WITH CUSTOMIZATION OF MARKETING MIX Ms. Himani Joshi1 Dr. R. K. Srivastava2 Abstract: Bearing in mind that the rural market functions in highly complex environment, it is important...
    Premium 4578 Words 19 Pages
  • Hindustan Unilever Marketing Mix
    Hindustan Unilever [Rural marketing] Product Mix of HUL. HUL is India's largest marketer of Soaps, Detergents and Home Care products. It has the country’s largest Personal Products business, leading in Shampoos, Skin Care Products, Colour Cosmetics and Deodorants. HUL is also the market leader...
    Premium 7674 Words 31 Pages