• Grad Best in the business
    Solutions: As a result of the backlash against HLL’s Fair & Lovely campaign, the company discontinued the ads in March 2003. Shortly after it pulled the ads off the air, HLL launched a new charitable cause called the Fair & Lovely Foundation, which vowed to “encourage economic empowerment of women...
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  • market research
    worlds is unparallel. We would like to thank to our parents for their help and guidance through out our life. We would also like to thank to the FAIR & LOVELY employees for helping us to complete this project. This project would not be a reality without their help. They have been very assisting in the...
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  • Case Study: Cultural Norms, Fair & Lovely, and Advertising
    Case Study Analysis: 2.2 Cultural Norms, Fair & Lovely, and Advertising. Christopher A. Osuoha July 2, 2012 MKTG 5330 International Marketing Instructor Dr. Gilbert J. Werema Associate Professor of Marketing Wayland Baptist University Table of Content 1.0 Introduction ...
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  • Case Study on Cultural Norms, Fair & Lovely, and Advertising
    package mass consumption companies - Hindustan Lever Ltd and CavinKare Ltd. The development of revolutionary skin lightening technology brand; Fair & lovely by Hindustan Lever Ltd opened up a new chapter on application of unethical promotional strategy to generate large volume of sale and maintain market...
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  • An Analysis of Marketing & Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area
    [pic] Major Research Project On “An Analysis of Marketing & Competitive strategies adopted by Hindustan Unilever Limited in Rural Area” For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: ...
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  • Fair & Lovely
    is on the rise and is fast becoming their most important route to growth. Realizing this Corporate India is now investing a sizeable chunk of its marketing budget to target the rural consumers. Increasing brand awareness In the rural families, studies indicate a slow but determined shift in the use...
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  • Revamping Max Fairness
    turned out, men contributed significantly to consumption of fairness product. That shouldn't be surprising as we live in a society which is obsessed with fair skin. This phenomenon was not restricted to women and, unknown to marketers, had influenced man from subcontinent as well. The size of Bangladeshi skincare...
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  • Simple Facts
    Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Aneel Karnani Stephen M. Ross School of Business The University of Michigan 701 Tappan Street Ann Arbor, Michigan 48109-1234 Phone: (734) 764-0276 Fax: (734) 936-8715 E-mail: akarnani@umich.edu March 2007 UNIVERSITY OF MICHIGAN ...
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  • Marketing
    Doing Well by Doing Good Case Study: ‘Fair & Lovely’ Whitening Cream Aneel Karnani Stephen M. Ross School of Business at the University of Michigan Ann Arbor, Michigan 48109-1234 E-mail: akarnani@umich.edu March 2007 This paper will appear in the Strategic Management Journal. This paper...
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  • Brand Management
    include the customers’ experience. The intangibles include emotional connections with the product / service. Branding is assembling of various marketing mix medium into a whole so as to give you an identity. ., /lkloz It gives an image of an experienced, huge and reliable business. It is all about capturing...
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  • Stp Analysis of Unilever
    Analysis of Taaza | 17-18 | 9. | Market Segmentation, Target Market and Positioning of Fair & Lovely | 19-20 | 10. | Advertisement Analysis of Fair & Lovely | 21-23 | 11. | Competitor Analysis Fair & Lovely | 24 | 12. | Market Segmentation, Target Market and Positioning of Lux | 25-27 | ...
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  • Advertisment 3
    Emami Fair and Handsome Fair and Handsome is a brand that created the Men's fairness cream segment in India. Launched in 2005, the brand became the creater and the market leader of this segment. Emami was looking for ways to challenge the Fair and Lovely brand from HUL. Emami had a brand Naturally...
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  • Sales and Distribution of Hul
    Distribution Network. Brand Equities are built over a period of time by technological innovations, consistent high qualities, aggressive advertisements and marketing. Another crucial success factor is the availability near the consumer through a wide distribution network as the products involved are of lesser value...
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  • Hul Company
    company to do so. Today, the company has more than three lakh resident shareholders. HUL’s brands -- like Lifebuoy, Lux , Surf Excel, Rin, Wheel, Fair & Lovely, Sunsilk, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, Kwality-Walls - are household names across the country and...
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  • Marketing Research
    Introduction Marketing is one of the most important elements in setting up and running a business. The term marketing has changed and evolved over a period of time, in each time the marketers have their definition. However, in every time, marketing must be considered as providing benefits and...
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  • Hll Strategies
    A PROJECT REPORT ON RURAL MARKETING STRATEGIES. CONTEXT:- HLL SUBMITTED TO UNIVERSITY OF MUMBAI BY SHRUTI ASHOK BHATTER T. Y. B.M.S. YEAR 2005-2006 THROUGH TOLANI COLLEGE OF COMMERCE ANDHERI (EAST), MUMBAI – 400 093 Acknowledgement At the outset I would like to take the...
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  • Essays
    network covering over 1 m retail outlets in India; and over 6.5 m outlets indirectly Competitors P & G – Whisper, Tide, Vicks … Cavin Care – Fair Ever, Spinz … Marico – Saffola, Parachute… Dabur – Honey, Chyavanprash, … Strategies for Success Early-mover advantage – strong initial products...
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  • Project Proposal
    PROJECT PROPOSAL CORPORATE SOCIAL RESONSIBILITY, BOTTOM OF THE PYRAMID: “DOING WELL BY DOING GOOD ” CASE STUDY ON ‘FAIR AND LOVELY ’ WHITENING CREAM SUBMITTED BY Shabla Mohamed Mustafa 2nd SEM, MBA Holy grace academy of management studies ...
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  • What Are the Differences with Regard to Cultural Values Across Social Classes and Their Implications on Different Product Categories?
    percent with flagship brand Fair & Lovely: popular/economy tier of the market, targeted at low and middle income Indian consumers across urban and rural India. Fair and Lovely had multiple product offerings in a range of SKUs in different sizes  From ad, Fair and Lovely used them of how fairness leads...
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  • Pdf, Doc
    MARKETING MANAGEMENT PRODUCT MIX Hindustan Unilever Limited (HUL) Name 1 – Roll No 1 Name 2 - Roll No 2 Introduction Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India. With over 35 brands spanning 20 distinct...
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