Case Study: Fair & Lovely

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1.
Is it ethical to sell a product that is, at best, only mildly effective? Discuss.

No, it is not ethical to sell a product that is only mildly effective at best. No consumers want to buy a product that is only showing minimal changes as result. For example, a lot Indian women are happy because you they can see the change, however, there is this “one 26-year-old working woman has been a regular user for the past eight years but to no avail.” And this woman may not be alone in this. So it is not fair for her since she bought it for eight long years like she has been loyal to the brand.

2. Is it ethical to exploit cultural norms and values to promote a product? Discuss.

No, it is not ethical to exploit cultural norms and values to promote a product. There is no way to do it if you do not match their cultural norms and values. Consumers will not buy the products that do not fit their norms and values. All India Women’s Democratic Association (AIWDA) objected that they advertise their product in wrong ways: racist, promoting in preference of sons, and insulting to working women.

3. Is the advertising of Fair & Lovely demeaning to women or is it portraying a product not too dissimilar to cosmetics in general?

The advertising of Fair & Lovely is demeaning to women. One of the advertisement promoted that a boyfriend prefers a lighter-skinned woman where it leaves the darker-skinned woman out. It was saying like many men prefer lighter-skinned women more than darker-skinned women. Nowadays, many men see that darker-skinned women are also beauty, not only lighter-skinned anymore. Also, another advertisement that was demeaning to women is that the main qualification for woman to get a job is the way she looks but not the capability within her regardless of the social influence. It would have been better if the advertisements were to avoid any issues of races, preferences, caste, skin color and nationality.

4. Will HLL’s Fair &...
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