• Garnier Fructis Case Study
    Garnier Fructis Marketing Communication Strategy Introduced in 2003, Garnier Fructis was L’Oreal’s answer to major competitors such as Unilever and P&G’s mass-market products. Garnier Fructis entered the hair care market with its sleek and bright green bottles of extra creamy shampoo that smelled like...
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  • Marketing Analysis on Garnier Fructis Shampoo (Entered in Turnitin)
    1.0 Situation Analysis/Current Marketing Mix 1.1 Current Product The Garnier Fructis fortifying cream shampoo colour last is one of a large assortment of shampoos on the market. In the midst of such a large range of competitors, Garnier has taken steps to make their product stand out. The product...
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  • Rock
    Class- B Tech (honors) MEC.MBA TABLE OF CONTENT (1) Introduction of Garnier. (2) Brand extension and brand exploration in Garnier. (3) Marketing program of Garnier. (4) Effect on parent brand equity (5 References . ...
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  • Garnier
    to promote a product?” remains.Garnier, which is a higher-end product, has launched Garnier Light and Garnier Menin sachets priced Rs 10 to drive penetration and trials, says Richa Singh, MarketingManager, Garnier India. Mohan Goenka, Director, Emami, says penetration is definitely an issue. “New ...
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  • Garnier Shampoo Project
    GARNIER SHAMPOO PROJECT OBJECTIVE: The objective of our project is to comprehensively research on one of the most successful sub-brands of L’Oreal- GARNIER. * Within Garnier, we have incurred a study on the hair care product range of Garnier that is Garnier Fructis and Ultra Doux. We have essentially...
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  • Loreal Case
    BANGALORE EXECUTIVE SUMMERY AND ISSUE STATEMENT Under the Garnier family brand name L’Oreal has successfully launched both the Synergie skin care and Belle Couleur permanent hair coloring lines in France. While the Garnier bran d name is familiar to the French, Dutch consumers have little...
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  • Marketing
    been replaced by "Because you're worth it". Its portfolio of brands includes the cosmetics range of L'Oreal Paris and Maybelline NY, shampoo range Garnier, luxury products such as Lancome and active cosmetics such as Vichy. Its closest global competitor in the premium make-up segment is Revlon. India’s...
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  • L'Oreal Nederland B.V.: Product Introduction
    under the Garnier Institute brand name. L'Oreal Nederland director has been considering whether to introduce the Synergie skin care line and Belle Couleur hair colorants line into the Netherlands. Synergie and Belle Couleur are marketed under the Garnier Institute name in France. • The marketing manager...
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  • Garnier
    Executive Summary The application of the four Ps (Product, Price, Promotion, and Place) of marketing revolves mainly around the customers in the target segment. The target segment for any product is that homogeneous group of people which is purported to be the most potential customer for the product...
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  • Marketing Plan
    A PROJECT REPORT ON “Marketing Plan of A Hair Color Product SPRAY ON” SUBMITTED TO: National Institute Of Co Operative Management In partial fulfilment of the Requirement for award of the degree of MASTER OF BUSINESS ADMINISTRATION (M.B.A.) (SESSION: 2011-13)- MBA 2nd SEMESTER ...
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  • google
      JOURNAL OF BUSINESS AND MANAGEMENT Vol. 2, No.1, 2013: 78-94       ANALYSIS OF GARNIER MEN CONSUMERS' PERCEPTION WITHIN "5 STEPS  OF CONSUMER PURCHASE DECISION PROCESS ON MALE  UNDERGRADUATE STUDENT IN BANDUNG    Handry Martha Yudha and Herry Hudrasyah  School of Business Management  ...
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  • L´Oreal Marketing Plan
    Products from the Garnier Institute of L’Oreal [WITH INSTRUCTOR COMMENTS IN CAPS] 1 Executive Summary & Table of Contents L'Oreal presently offers the following products in the Netherlands: Plenitude and Recital under the L'Oreal brand name, and Ambre Solaire under the Garnier Institute brand...
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  • Garnier Full Case
    CONTENTS 1. Project Objective …………………………………………………………. 5 2. L’Oreal Introduction ……………………………………………………… 6 3. Introduction to Garnier …………………………………………….……... 9 3.1 Company Review 10 4. Hair...
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  • L'Oreal Case Study
    lines should be introduced into the Dutch market under the Garnier name without negatively effecting the current product lines already available under the L'Oreal brand. Recommendation It would be feasible to introduce one of the new Garnier product lines rather then both of them at the same time. Because...
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  • Shades
    and L’Oreal with 15% market share each. The remaining 10% market share is divided among some of the imported and local brands that are Poly color, Garnier, Olivia, Bigen, and Samsol. Competitor Analysis: Following are the direct competitors of Shadez: 1. L’Oreal L’Oreal is a total beauty...
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  • Stp in Marketting
    STP IN MARKETTING MIX STP marketing, also called strategic marketing, involves finding a correct segment in which to market your product, identifing the proper target market and positioning the product to create maximum profits.  STP IS 3 STAGES PROCESS………………………. • Segmentation: Markets...
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  • Loreal India
    Entry Strategies For Indian Market Ultra Doux Shampoos • Masstige product under the brand name Garnier • Combination of low cost and natural ingredients • Price at 15% premium of their nearest competitor • Positioned as a superior alternative to Conditioner Shampoo and provided excellent performance...
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  • Imc Ponds
    Loumish / A10 Promotion Mix on Pond’s Definition of Promotion Mix : It is not enough for a business to have good products sold at attractive prices. To generate sales and profits, the benefits of products have to be communicated to customers and In marketing, this is commonly known as "promotion"...
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  • Marketing Project
    the working of market we found out that all the products are more or less equally having their share in the market. The major role is played by the marketing of the products. Company is focusing on the improving there market my introducing new specification in the product to cater to different customers...
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  • Tresemme Marketing Strategy
    PAPER MARKETING MANAGEMENT Content ............................................................................................................................... Executive Summary ........................................................................................................... Company...
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