Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) MM.100 This section consists of Multiple choice questions & Short Answer type questions. Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each. Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country
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Examination Paper Semester I: Human Resource Management IIBM Institute of Business Management Semester-1 Examination Paper MM.100 Human Resource Management Section A: Objective Type (30 marks) • This section consists of multiple choice & Short Notes type questions. • Answer all the questions. • Part one carries 1 mark each & Part two carries 5 marks each. Part One: Multiple choices: 1. It is a cultural attitude marked by the tendency to regard one’s own culture as superior to others a. Geocentrism
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endowing products and services with the power of a brand. Your Answer: | Branding | 2._____ is the added value endowed to products and services. Your Answer: | Brand equity | 3.______ are those trademarked devices that serve to identify and differentiate the brand. Your Answer: | Brand elements | 4._____ marketing is about mixing and matching marketing activities to maximize their individual and collective effects. Your Answer: | Integrating | 5._____ is consumers’ ability to identify the
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Managerial Economics Section A 1) a. Macroeconomics 2) c. Demand function 3) b. Arc elasticity 4) b. Consumer goods 5) c. The Indifference Curve 6) a. Future costs 7) c. Equilibrium 8) b. Gross national product 9) b. Product approach 10) c. GDP PART TWO: 1) The elasticity of one variable with respect to another between two given points. It is used when there is no general function to define the relationship of the two variables. Arc elasticity is also defined as the elasticity between two points
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understanding of "management functions." Brenda ’s ability to complete activities efficiently and effectively with and through other people is known as ________.Answer | | | | | Selected Answer: | leadership | Correct Answer: | management | | | | | * Question 2 1 out of 1 points | | | The ________ roles involve collecting‚ receiving‚ and disseminating information‚ according to Mintzberg ’s managerial roles.Answer | | | | | Selected Answer: | informational
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You might think that getting Zero marks in an exam can be easily achieved by not writing anything on the paper. There is no thrill in getting zero marks by not writing anything on paper. The real achiever is one who fills up the examination answer sheets with his literary‚ logical and analytical skills and still manages to get zero marks for the paper. I fall under such a category. Zeroes have been a part and parcel of my life. Getting zero marks in exams is an art by itself. I had mastered this
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Please give your answer in at least 25 words and press save and continue button. S. No. Questions Marks - 10 1. Suggest bases for segmentation of market for Groom Plus products Select file to upload answer sheet : File type only .xls‚ .doc. less than 1 MB. NOTE :Please press ’Save and Continue’ button to save this file Save and Continue 2. Discuss the importance of packaging in marketing of the above Product range. Select file to upload answer sheet : File type only
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* Home * Business * Small Business Information * Marketing * Marketing management Marketing/Marketing management Advertisement Expert: Leo Lingham - 10/7/2009 Question Sir could you please answer the following two questions for me? I need your help in answering these. PLease reply me as soon as possible. 1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines
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Maharashtra Govt. Reg. No.: F-11724 [pic] SUBJECT: MARKETING MANAGEMENT Total Marks : 80 INSTRUCTIONS 1. Answer all the Questions 2. Present your Answer with tidiness and to the point. 1. At the time when the market leader for instant noodles was Nestles Maggi‚ the main challenger was Top Raman’s Noodles. Applying the concepts of marketing Management‚ what would be your strategic plan in order to keep up
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1 2 STRICTLY CONFIDENTIAL ASSESSMENT SHEET FOR MARKETING EXECUTIVE 1. PERSONAL Name : Employee No. : Division : H.Q. : Date of Birth : Date of Joining : 2. TRAITS / QUALITIES Please assess the following traits / qualities in Rating Column as Excellent‚ Good‚ Fair or Poor. Also‚ allocate marks out of 10 for each of these traits (Excellent being 9 to 10‚ Good being 6 to 8‚ Fair being 3 to 5 and Poor being 1 to 2). |Sr No.
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