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Marketing Management

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Marketing Management
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Expert: Leo Lingham - 10/7/2009

Question
Sir could you please answer the following two questions for me? I need your help in answering these. PLease reply me as soon as possible.
1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria
2. How does cause or corporate societal marketing affect consumer 's personal behavior? Clarify in context to the products and services you are using or planning to purchase.

Answer
SARA,
HERE IS SOME USEFUL MATERIAL.
REGARDS
LEO LINGHAM
=========================================

1. Marketing management an artistic exercise and therefore highly subjective versus marketing management is largely a scientific excercise with well established guidelines and criteria

MARKETING MANAGEMENT IS A SCIENTIFIC
EXERCISE WITH ESTABLISHED GUIDELINES/ OBJECTIVES.

SCOPE OF MARKETING MANAGEMENT
-----------------------------------------------------
Establish , direct, administer and coordinate the overall product marketing programs for all Products..

Strategically plan for, develop and profitably penetrate the markets to which the products, services and capabilities of the company can be directed. These activities include
-studying economic indicators
-tracking changes in supply and demand
-identifying customers and their current and future needs
-monitoring the competition.
=========================================================

THIS SCOPE IS THE RESULT OF
THE FOLLOWING:

* Analysis

* Discussion

* judgement

* Illustration

* Decision

ON THESE ELEMENTS.
--------------------------------------------
External Analysis

1.Customer Analysis

Segments
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