Marketing Management Paper

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Examination Paper: Marketing Management IIBM Institute of Business Management Examination Paper International Marketing Management Section A: Objective Type (30 marks) MM.100

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This section consists of Multiple choice questions & Short Answer type questions.

Answer all the questions. Part One questions carry 1 mark each & Part Two questions carry 5 marks each.

Part One: Multiple choices: 1. International marketing includes activities that direct the flow of goods from a. One country to one country b. One country to another country c. One country to multiple country d. All of the above

2. ETC stands for a. Expert trading companies b. Essential trading companies c. Export trading companies d. None of the above 3. Till 1950-56 there was no clear exim policy and no _________ restrictions of any kind a. Import b. Export c. Both a) & b) d. None of the above 4. Tariffs have been one of the classical methods of regulating ________ trade a. International b. National c. Domestic d. None of the above 5. The world trade organization (WTO) was established on 1st January a. 1996 b. 1995 c. 1997 d. None of the above

IIBM Institute of Business Management

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Examination Paper: Marketing Management 6. Export documentation is a very important area in _______ management a. International b. Import c. Export d. None of the above 7. Methods of export pricing are a. Cost plus pricing b. Competitive pricing c. Marginal pricing d. All of the above 8. OCED has been a destination of a major portion of _______ exports a. Japan b. USA c. India d. UK 9. Psychographic segmentation involves grouping people in terms of a. Attitudes b. Life styles c. Values d. All of the above 10. Foreign direct investment would be permitted up to ________ in the development of the zones a. 100% b. 90% c. 38% d. 48% Part Two: 1. Differentiate between domestic & international marketing. 2. Write a short note on World trade organization (WTO). 3. Briefly describe the exim policy of India (one part of India’s export import policy). 4. Write a short note on tariff and non tariff barriers of international trade.

END OF SECTION A

IIBM Institute of Business Management

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Examination Paper: Marketing Management Section B: Case lets (40 marks)     This section consists of Case lets. Answer all the questions. Each case let carries 20 marks. Detailed information should form the part of your answer (Word limit 150to 200).

Case let 1 Export Marketing: The trade in black pepper is unhappy that exports may not show a sign of revival in prices in the immediate future. World prices have been showing a downward trend for eighteen months and this has resulted in much lower earnings for exporters. The UK, West Germany and the Netherlands have cut their import requirement though the American demand has shown some growth. Brazil has been resorting to aggressive selling at lower prices and the expectations are that its exports will reach an all-time peak of 32,000 tones in the 1981-82 season. The 1981-82 Indian season is only about six weeks away. The Brazilian offensive has forced India to withdraw so to any from the US and West European markets and increase its reliance on communist buyers. As many as 1980-81.the Soviet Union alone accounting for 12,647 tones. But exporters are concerned at the diversion on such a scale of this trade. Questions: 1. Had you been the pepper exporter, what would be your short term and medium-term export marketing strategy in the above environment? 2. Could you examine the weak points in this case study? Case let 2 SMART KIDS – SELLING EDUCATIONAL GAMES AND RESOURCES TO THE WORLD Smart Kids Ltd. An Auckland company that makes educational games and resources to read and understand math’s has won a Trade New Zealand Export Award for its success in international markets in 2003.Established eight years ago in the family home basement, Smart Kids is led by husband and wife team, joint chief executives David and Sun Milne and...
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