SUBJECT: MARKETING MANAGEMENT
Total Marks : 80
1. Answer all the Questions
2. Present your Answer with tidiness and to the point.
1.At the time when the market leader for instant noodles was Nestles Maggi, the main challenger was Top Raman’s Noodles. Applying the concepts of marketing Management, what would be your strategic plan in order to keep up the top position of Maggie.
2.Discuss the relationship between ‘Segmentation’ and ‘Positioning’. Explain the major criteria of Segmentation and Positioning. Quote sufficient examples to strengthen your answer.
3.(a)Describe in detail the stages in the Product Life Cycle. (b)In this context, explain the challenges that a Marketing Manager has to deal while introducing a new product.
4.What do you understand by Channel of Distribution? Explain the different kinds of Channel of Distribution in detail.
5.Explain the factors affecting Pricing Decision. What are the various methods of pricing a Product? Briefly explain them. Also, differentiate between Price shadowing and Price Covering.
6.What are the essential Factors influencing Consumer behavior? Explain its significance in Marketing Management in accordance with the Technology advancements.
7.Write Short Notes on any four of the following:
(b)Media Selection for Advertising
(e)Demand Inelastic in Business Buyer Behavior
(f)Vertical Marketing System
8.A new product is to be launched by a company at Mumbai. As a part of identifying the consumer behavior, the company intends to carry out a research process. Outline a Marketing Research Process for the company in order to establish the requirements of the consumers.
AN ISO 9001 : 2008...