Market Positioning Of Dove Soap Essays and Term Papers

  • Marketing Plan

    Preface 3 2. Market – Indian Soap Industry: An Overview 4 3. Product – Dove Beauty Soap 4 4. Environmental Analysis 4 5. Market Segmentation 8 6. New Product Launch 11 7. Targeting and Positioning 12 8. Marketing...

    3516 Words | 12 Pages

  • Dove Soap Report

    CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A, Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4...

    2662 Words | 21 Pages

  • Dove Evolution of brand

    BUSINESS DEVELOPMENT & MARKETING MANAGEMENT “DOVE – EVOLUTION OF A BRAND” GROUP 6 : HARSONO SUHARTO AUDREY TUMBELAKA KRISTIN Executive Summary In 2007, Unilever’s Dove was the world ‘s number-one “cleansing “ brand in the health and beauty sector. Dove Competed in all categories like cleansing...

    1083 Words | 6 Pages

  • Dove

    Dove: Evolution of a brand Case write up Sources: Dove: Evolution of a brand, Harvard Business School case 9-508-047, 2008; Dove`s big ideal: from real curves to growth curves, 2009 (IPA); Social Media, Harvard Business School case 9-510-095, 2011 Question 1: How did Dove`s brand positioning...

    2289 Words | 6 Pages

  • Dove

    Unilever has lacked of global identity. 2) What was Doves market positioning in the 1950’s? What is its position in 2007? In the 1950’s, Dove’s position was a functionally superior cleanser than soap, centered on science. Today, Dove is transforming into a lifestyle brand, centered on an emotional...

    2004 Words | 5 Pages

  • Marketing

    COMPARATIVE STUDY OF SOAPS OF HUL, P&G, GODREJ, NIRMA AND JOHNSON & JOHNSON A SUMMER TRAINING PROJECT REPORT Submitted By KSHITIZ (M.B.A Batch 2009-11) In partial fulfillment of the requirements of the degree of MASTER OF BUISNESS ADMINISTRATION SUBMITTED TO:CORPORATE GUIDE:Mr. ANKUR CHAWLA T.S.O....

    6479 Words | 31 Pages

  • Dove: the Evolution of a Brand

    Dove: The Evolution of a Brand 1. What is a brand? Why does Unilever want fewer of them? Brands, as defined by Silk are names or symbols that marketers have introduced to make product differentiation concrete. Branding is a process by which both a brand and brand identity are developed and established...

    1125 Words | 3 Pages

  • Golgate Analysis

    Colgate-Palmolive had very ambitious objectives for its launch of the Cleopatra Soap line. They wanted a 4.5% market share for year of 1986 as well as getting 100% distribution of Cleopatra with retail accounts. They also wanted to have the maximum shelf space they could get at these retailers, which...

    1290 Words | 4 Pages

  • A Detail Report of Hindustan Unilever

    subsidiaries, is engaged in the production and distribution of soaps and detergents, personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The major brands of the company include Lux, lifebuoy,Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic...

    6948 Words | 29 Pages

  • Project

    STUDENT DECLARATION I, Ankit Chaturvedi, hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE, BHOPAL and is an...

    7316 Words | 35 Pages

  • Dove

    History • The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. • It is #1 Dermatologist Recommended brand in the US, Canada and France strongly endorsed by Dermatologists across the world. • In 1979, the phrase “cleansing cream” was replaced with “moisturizer...

    477 Words | 3 Pages

  • Dove's marketing strategy

    company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business targets of company. It is the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired product/service more effectively and efficiently...

    3489 Words | 20 Pages

  • Dove Case Notes

    Dove Case notes 1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name, symbol, sign etc. intended to identify your goods and service by...

    1462 Words | 4 Pages

  • Organic Soap Product Concept

    Positioning gap for Beauty Soap A. S. M. Sayeem Student ID- 060323 Phone - +8801717099396 Email: asmsayeem@live.com Introduction This is a product proposal for particularly the beauty soap industry. Here, a timely, feasible, profitably potent and environment friendly product concept...

    893 Words | 5 Pages

  • Dove

    DOVE – Evolution of a Brand The case, Dove – Evolution of a Brand, talks about how Unilever, one of the world’s largest consumer packaged firms, went about lending the brand identity of one of its most successful products, Dove, to a whole product category and in doing so, how it protected dissolving...

    1914 Words | 6 Pages

  • Doc, Docx, Pdf,

    -Today is a brand Dove, $ 2.5 billion, spread over 80 countries with a market. -Unilever entered personal care industry for the first time in 1957 with Dove. -The 1957 launch advertising campaign for Dove was created by Ogilvy and Mather advertising agency. -The message: “ Dove soap doesn’t dry your...

    313 Words | 2 Pages

  • Case Study Dove Evolution of a Brand

    Q1: What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the “beauty bar”, it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through...

    1294 Words | 4 Pages

  • Dove Case

    DOVE: EVOLUTION OF A BRAND 1 Table of Contents Introduction………………………………………………………………………………………..3 Unilever……………………………………………………………………………………………3 Dove: Evolution of a Brand……………………………………………………………………….4 Definition of a Brand…………………………...…………………………………………………5 Reduction of Unilever Brands……………………………………………………………………5...

    3734 Words | 12 Pages

  • Dove Case

    Dove Case Study Questions 1. What is a brand? Why does Unilever want fewer of them? The Dictionary of Business and Management defines a brand as: "a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors." For example, Dove...

    827 Words | 3 Pages

  • Analysis on Deodorant Market of India

    Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History:...

    1536 Words | 6 Pages