• Marketing Plan
    Preface 3 2. Market – Indian Soap Industry: An Overview 4 3. Product – Dove Beauty Soap 4 4. Environmental Analysis 4 5. Market Segmentation 8 6. New Product Launch 11 7. Targeting and Positioning 12 8. Marketing...
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  • Dove
    Dove: Evolution of a brand Case write up Sources: Dove: Evolution of a brand, Harvard Business School case 9-508-047, 2008; Dove`s big ideal: from real curves to growth curves, 2009 (IPA); Social Media, Harvard Business School case 9-510-095, 2011 Question 1: How did Dove`s brand positioning...
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  • Dove
    Unilever has lacked of global identity. 2) What was Doves market positioning in the 1950’s? What is its position in 2007? In the 1950’s, Dove’s position was a functionally superior cleanser than soap, centered on science. Today, Dove is transforming into a lifestyle brand, centered on an emotional...
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  • Dove: the Evolution of a Brand
    Dove: The Evolution of a Brand 1. What is a brand? Why does Unilever want fewer of them? Brands, as defined by Silk are names or symbols that marketers have introduced to make product differentiation concrete. Branding is a process by which both a brand and brand identity are developed and established...
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  • Marketing
    COMPARATIVE STUDY OF SOAPS OF HUL, P&G, GODREJ, NIRMA AND JOHNSON & JOHNSON A SUMMER TRAINING PROJECT REPORT Submitted By KSHITIZ (M.B.A Batch 2009-11) In partial fulfillment of the requirements of the degree of MASTER OF BUISNESS ADMINISTRATION SUBMITTED TO:CORPORATE GUIDE:Mr. ANKUR CHAWLA T.S.O....
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  • Golgate Analysis
    Colgate-Palmolive had very ambitious objectives for its launch of the Cleopatra Soap line. They wanted a 4.5% market share for year of 1986 as well as getting 100% distribution of Cleopatra with retail accounts. They also wanted to have the maximum shelf space they could get at these retailers, which...
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  • A Detail Report of Hindustan Unilever
    subsidiaries, is engaged in the production and distribution of soaps and detergents, personal products, beverages, foods, ice creams, exports and others products such as chemicals and agri products. The major brands of the company include Lux, lifebuoy,Dove, Rin, Surf, Wheel, Sunlight, Vim, Fair & Lovely, Clinic...
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  • Project
    STUDENT DECLARATION I, Ankit Chaturvedi, hereby declare that the research report entitled “Comparative study & marketing strategies of HUL Soap” is partial fulfillment for the awarded of Degree of BACHELOR BUISNESS ADMINISTRATION. The work has been carried out at Unique COLLEGE, BHOPAL and is an...
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  • Dove
    History • The Dove brand started its life in 1957 in the US, with the revolutionary new beauty cleansing Bar. • It is #1 Dermatologist Recommended brand in the US, Canada and France strongly endorsed by Dermatologists across the world. • In 1979, the phrase “cleansing cream” was replaced with “moisturizer...
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  • Dove Case Notes
    Dove Case notes 1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name, symbol, sign etc. intended to identify your goods and service by...
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  • Dove's marketing strategy
    company, which tend to meet the customer’s needs and suggest their needs in the market, to achieve the business targets of company. It is the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired product/service more effectively and efficiently...
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  • Organic Soap Product Concept
    Positioning gap for Beauty Soap A. S. M. Sayeem Student ID- 060323 Phone - +8801717099396 Email: asmsayeem@live.com Introduction This is a product proposal for particularly the beauty soap industry. Here, a timely, feasible, profitably potent and environment friendly product concept...
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  • Dove
    DOVE – Evolution of a Brand The case, Dove – Evolution of a Brand, talks about how Unilever, one of the world’s largest consumer packaged firms, went about lending the brand identity of one of its most successful products, Dove, to a whole product category and in doing so, how it protected dissolving...
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  • Dove Case
    DOVE: EVOLUTION OF A BRAND 1 Table of Contents Introduction………………………………………………………………………………………..3 Unilever……………………………………………………………………………………………3 Dove: Evolution of a Brand……………………………………………………………………….4 Definition of a Brand…………………………...…………………………………………………5 Reduction of Unilever Brands……………………………………………………………………5...
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  • Dove Case
    Dove Case Study Questions 1. What is a brand? Why does Unilever want fewer of them? The Dictionary of Business and Management defines a brand as: "a name, sign or symbol used to identify items or services of the seller(s) and to differentiate them from goods of competitors." For example, Dove...
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  • Case Study Dove Evolution of a Brand
    Q1: What was Dove’s market positioning in the 1950s? What is its positioning in 2007? Dove back in the 1950’s had one product that was the “beauty bar”, it was positioned upon its function as a superior product that doesn’t dry out the skin the way soap did. It was marketed through...
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  • Hul (Lux)Swot Analysis
    § 4 § 4 SWOT ANALYSIS OF LUX AND DOVE • SAJJAD HUSSAIN ( pUrki ) 72 • BBA (3RD) • SEC: (B) • DATE: 10/MAY/2010  MISS.AFSHAN SEHAR § 4 FEDERAL URDU UNIVERSITY KARACHI § 4 SWOT ANALYSIS WHAT IS SWOT ANALYSIS The SWOT (strengths, weaknesses, opportunities, and...
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  • Dove
    Dove: Evolution of a Brand 1. What is a brand? The legal term for brand is trademark. A brand may identify one item, a family of items, or all items of that seller. If used for the firm as a whole, the preferred term is trade name. It connotes consistency, a sign of quality and generates loyalty...
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  • Analysis on Deodorant Market of India
    Deodorant Market of India - An Overview (Main Brand Studied – Dove) Submitted to: Professor Kiran Sharma Submitted by: Sneha M Zawar PGDM (Communications) Roll no: 60 05 – August – 2012 Contents Overview of Market: 2 Market Statistics: 3 Case Study: Dove 5 History:...
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  • Dove Case Analysis
    Unconventional marketing strategy • Word of mouth and Word of Mouse free publicity • Campaign has a strong emotional touch • Social responsibility- Dove established self esteem fund, which conducted self esteem workshops along with Girl Scouts to improve the self esteem of girls • Dove’s brand loyalty...
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