I have just been appointed to manage an fast moving consumer goods brand for a large organization. Now I will do a report about Dove this brand of fast moving consumer goods.I will report Dove’s basic information,the sole of brand,marketing mix,and how the marketing would change for this brand over the stages of the product life cycle.Let me report these clearly right now. 2.Introduction
Dove is engaged in the manufacture and sale of products related to human health, such as hair, face and skin. 1980s Dove Beauty Bar became number one physician-recommended cleaning bar. Unscented Dove introduced. Since 2004 Dove Massage Body Wash and Cool Moisture Body Wash and Bar introduced. The Company's business is divided into three segments: Consumer, Pharmaceutical and Medical Devices & Diagnostics. The Consumer segment manufactures and markets a range of products in Singapore in the shampoos, skin care and face care. Dove in the beauty industry for nearly 50 years of history and more fun is the world's leading brand of women, how much fun the best value for Unilever brands. Unilever's Dove is the most valuable brands. Dove respected the natural beauty is created by the women themselves actively, can bring their own self-confidence, and is distributed from the inside out of the United States. Dove beauty is self-definition, thinking the United States, it is not just external beauty, but also internal. For over 40 years, Dove has to do with real ads. As the English name of Dove Dove, this is a symbol of hope, happiness, peace and the names of all the positive things. It is very real, with a simple beauty, but also firmly abide by their commitments.. 3.Brand History
In 1957, Dove beauty Hong block appeared in the U.S. market. It promises to women, not as ordinary as her Dove soap have dry skin, and do so. Therefore, Dove brand and users started to build a very trusting relationship. In 1979, an independent clinical studies have shown that mild Dove Hong block the major soaps have more than 17 high. Therefore, the dermatologist highly recommended, newspaper articles rushing to report, friends have let me know. A year later, Dove in the United States began its formal medical projects. In 1999, Dove started its promotion in the world, and came to China in 2002. Now, Dove has become the world's first Clean brand, sold more than 80 countries around the world, with annual sales exceeding 2.5 billion Euros. Dove with its "beautiful simplicity and real concept of" authentic commitment to bring consumers and consistently maintain this commitment. Dove has become the world's first Clean brand, sold more than 80 countries around the world, with annual sales exceeding 2.5 billion Euros. Dove with its "beautiful simplicity and real concept of" authentic commitment to bring consumers and consistently maintain this commitment. Dove believes beauty should not be limited to the narrow definition of the standard that every woman is a special existence full of personality, the real beauty exists in different form, shape, age and skin color among the ... ... Dove, from products to every action, women are constantly working to stimulate the potential of deep beauty and enjoy the care, pet their own process, so that the U.S. real show. Dove 2008, Unilever join hands Hunan Satellite TV, product placement of its brands made inspirational Hunan TV comedy "Ugly Wudi" into the story, so they have landed in the Chinese market, break into the Chinese consumer's attention, and more Finland is one of them. 4.The sole of brand
What is a good brand strategy is the introduction of the brand plan package to obtain a good or fairly good results in a greater economic and social effects can be called a good brand strategy. Since it is good, then good for is good fruit, you reap what you reap melons. One brand name, which can be called part of language to express, such as Haier, are all well-known brand name; Second, the brand logo, this...