1 INTRODUCTION Subway chain is the third largest fast food chain in the world after McDonald‟s and KFC. The first Subway was founded in 1965. The founder of the Subway chain‚ Fred De Luca‚ started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. (Subway Denmark) Now there are more than 30‚000 Subway restaurants in 88 countries worldwide and it is the world‟s
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What market segment (s) seems to be served by Subway? Why do you think so? Subway seem to be serving mainly young people. It’s positioned as a fast food chain that serves fresh food to it’s target customer mainly comprises of young individuals focused towards healthy diet. Majority of their target customer lies on this age group between 16-39. The tagline “Eat Fresh” highlighting the actual positioning the business has maintained. There are different segment of young people. First are the
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biscuit-making business.Beside that‚ there must be invaluable insight into product development and also endless pool of resources and knowledge.The other strategy is sharing of skill and expertise with reputable brands. Products and Corresponding Target Markets Market demographics can be classified to 3 factors which is geografic factor‚ demografic factor and seasonal factor.For geografic factor‚ not all the country in the world would accept and like food product like biscuit and wafer because their staple
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Market Attractiveness and Market Potential I. Outline A. What makes markets attractive to enter? B. How can we forecast before entering or in early stages of the evolution of the market‚ the level of market potential and industry sales? C. Are there entry advantages? What are the sources of such advantages? Are these durable? D. If there are entry advantages‚ should you always enter first? II. Market attractiveness A. Market size B. Growth rate
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1 MARKET POTENTIAL ANALYSIS: A METHODOLOGY FOR ESTIMATING THE MARKET POTENTIAL FOR COMPUTERS AND OTHER INFORMATION TECHNOLOGIES Kenneth L. Kraemer and Jason Dedrick Center for Research on Information Technology and Organizations University of California‚ Irvine Irvine‚ CA 92697 May 1998 Working Paper: #ITR-149 This research was supported by grants from the U.S. National Science Foundation and IBM Global Services. 2 ABSTRACT This paper describes a methodology for estimating
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Market Potential Indicator Purpose of Indicator As the name states‚ it is a measure of the market potential of a country using several dimensions‚ ratings‚ indexes and percentages. Currently‚ emerging economies comprise more than half of the world’s population‚ account for a large share of world output and have very high growth rates‚ which mean an enormous market potential. With global marketing becoming more important‚ companies and marketers are attempting to determine which international
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........................................ v Executive Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product Product Potrayal................................................................................. vii Potential Market Segmentation..................................................................... viii Segmentation Profile..............................................
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Market Potential Indicator Several indicators are used in developing this Market Potential index. According to Global Edge‚ these indicators are market size‚ market intensity‚ growth rate‚ consumption capacity‚ commercial infrastructure‚ receptivity‚ economic freedom and country risk (Market Potential Index‚ 2014). Measures used to calculate market size is urban population and electricity consumption. GNI per capita and private consumption as a percentage of GDP were the measures used to calculate
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answering question‚ "What is my market share?" Fixed in the question is a series of related business issues. The underlying themes typically include the following: Market demand - "How many dollars are there in this market for our product?" Market potential - "How much of the potential in the market can we capture?" (Tipp 2001). This paper attempts to estimate the market demand and potential of Personal Digitial Assistant (PDAs) in a defined geographic market of the State of Maryland. The study
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suffer from severe hearing impairments and deafness. In Australia‚ nine out of ten people choose Cochlear‚ this shows that they are truly the industry leader. However‚ in today’s mist of globalisation‚ what factors affect their reach in the global markets? One main factor is cost. The cost varies widely depend on a number of factors‚ including the duration and extent of a patient’s hearing loss prior to surgery. The cost of the surgical procedure and the post-operative aural rehabilitation program
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