Market Positioning for Juice

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Positioning:

Product positioning is a crucial ingredient in the buying process and should never be left to chance. It’s an opportunity to influence the market’s perception about the products. Clear, concise, meaningful product positioning also helps cut through the relentless advertising and marketing noise of the marketplace. In customer’s mind, product positioning gives your messages some context so they can be better heard and accepted. No matter which target marketing strategy is selected, the overall marketing strategy should involve the process of positioning the company’s offerings in ways that will appeal to targeted customers.

According to N-fill’s target market we are dealing with health conscious people. we did a survey out of them. We ask them to tell what is the first thing comes out of their mind when they hear the word juice. There responds were totally negative towards juice. The most of the complaints were about preservatives, color (doesn’t matter if it’s additive or not) and sugar. We asked about fruit; they love fruit.Then we asked what if they get the actual fruit juice without any additives or sugar and obviously no preservative and then they responded well. Now, when I see my target market they seem to be the hardest one to get but if I can make a position in their mind that N-fill is totally natural through it’s admiring tag line “filled with nature” then the product will sell by it self to make that happen we are totally relying on the promotion. our number one positioning tool is its 100% sugar free then we are promising there will be no sorts of color and preservatives. A proper packaging gives a positive vibe in the buyers mind, he/she could go for the good looking item, so we are concern about the packaging. We will give a smart exclusive look to our product. Each flavor will have their own exclusive look. The high price shows ithat it’s a luxury item!!

So as we are targeting that market who are actually not a market for...
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