wears with premium prices. Their products have long last time and customized design. Lululemon’s costumer service is compatible to the products they delivered to the customers. In the store‚ Lululemon educates their guests instead of selling‚ which allows attention to details to each garment. In addition‚ Lululemon is highly integrated with communities. Their marketing research is mainly rely on the directly feedback from customers. They use brand ambassadors and word of month as main marketing channel
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Brand Expansion plan for Lululemon Current Brand Introduction For a long time‚ Lululemon has been a successful brand in apparel industry. Even though Lululemon has a complete male’s line with good quality apparels‚ females make up the company’s main customer groups. The brand images of Lululemon are yoga‚ comfortable clothing and good quality. Lululemon’s production line is largely based on yoga-inspired athletic apparels. For branding strategy‚ the company developed brand communities to make
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reputation. The company relies on their grassroots marketing initiatives to build awareness of the brand and demand for the products. The grassroots marketing most of the time is extensive and has to be costumed to each of a new market. Lululemon has two channels which are ambassadors and community. Ambassadors it’s a programs which support a community of athletes and inspirational people who harness their passion to elevate their communities in aspects from product development to goal coaching
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Direction: Vision and Mission‚ Objectives and Strategy Case Study– Mystic Monk Chapter 3 - Evaluating a Company’s External Environment Case Study – Lululemon Chapter 3 Case Study – Lululemon Assignment Read Chapter 1 and Robin Hood case and come to class prepared to discuss. 1. Mystic Monk Case Questions Due to Dropbox by 7pm on 5/15 2. Lululemon Five Forces Due to Dropbox by 7pm on 5/19 Group Requests due to Instructor by end of class 5/23 Chapter 4 - Evaluating a Company’s Internal
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discussing…” This is high on the list but companies still fall short since they are not prepared to respond. They anticipate the risk but never fully prepare themselves to actually respond in the event that the risk actually happens. The example of Lululemon is just one of many that show that companies do not implement a risk management program that is actually effective. 2. There is a reliable way to track and respond to strategic risk which is an Enterprise Risk Management
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Lululemon Athletica Inc. is one of the fastest growing retailers and designers of athletic apparel that serves primarily in the United States‚ Canada‚ Australia‚ New Zealand‚ the UK and Singapore. Lululemon is a Canadian based company whose head office is located in Vancouver‚ British Columbia. This company once had a goal of opening only one store but has now grown into an international yoga inspired athletic apparel company. Lululemon not only offers its customers a wide range of performance
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Introducing Lululemon Lululemon Athletica Inc. is a Vancouver‚ BC based designer and retailer of athletic apparel‚ operating primarily in North America. Its line of offerings include yoga-inspired apparel and accessories‚ including fitness pants‚ shorts‚ tops and jackets designed for athletic pursuits. As of February 2009‚ the company’s branded apparel is sold in 113 stores across Canada and United States. This paper intends to study Lululemon Athletica from the point of view of Organizational Theory
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Lululemon is a fast growing fitness clothing company that specializes in yoga pants and fitness attire. According to the post by Caroline Kelly‚ Lululemon has great potential for growth as its sales increase in the US‚ and ‘the likelihood of accelerated expansion‚ including e-commerce.” (Smith‚ 2014). The company has then identified activity-based management as the right approach that can take the enterprise to the next level of international success. Activity-based management is a contemporary technique
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Lululemon Case Study Team D: Dekow Sagar‚ Kourtney Thomas‚ Shekhar Maraj‚ and Shannon Smith West Texas A&M University Management 6334 Dr. McCauley March 27‚ 2015 Lululemon Case Study 1 Executive Summary Lululemon is a ‘yoga –inspired athletic apparel company’ which has recently undergone some major organizational changes. The case study Leadership‚ Culture‚ and Transition at lululemon discusses the challenges faced by the incoming CEO‚ Christina Day‚ as she takes over the reins of the company
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NONSUBSTITUTABLE Nonsubstitutable capabilities are capabilities that possess no strategic equivalent. As a firm becomes more difficult to substitute‚ the strategic value of capabilities increases. Lululemon Columbia TYPES OF BUSINESS LEVEL STRATEGIES A business-level strategy is an integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets. The purpose of a business-level strategy is to position
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