levels increase‚ and also‚ the introduction of women-oriented gyms has also increased the customer base by encouraging more women to partake in fitness. Moreover‚ the technologies of designing and manufactured apparel have been constantly improved. Lululemon`s fastest wicking fabric is primarily used in running gear for women and men which the moisture wicking is inherent in the fabric so will last for the life of the garment. The analysis from porter`s five forces shows: Rivalry between established
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Lululemon Athletica‚ Inc. Created by: Kelsey Davis GBA 490-901 March 21‚ 2014 Table of Contents Executive Summary To: Laurent Potdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica‚ Inc.‚ further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and
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Assignment for Course: MGT 5090 – Entrepreneurial and Strategic Thinking Submitted to: Dr. Regina A. Greenwood Submitted by: Anais Carrasco Date of Submission: May 30th‚ 2013 Title of Assignment: CASE 4 – Lululemon Athletica Inc. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledge and disclosed in the paper. I have also cited any sources from which I used data
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· Grassroots marketing could hinder Lululemon’s competitive advantage in the future. · In terms of advertising it relies on word of mouth to promote the quality of its product. Situation Analysis and Research · Lululemon hopes to reach as many health driven individuals as possible through grassroots marketing and word of mouth campaign (WOM). It markets its brand through the influence of peers and employees. It has been very successful in building its name and the
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option for Lululemon. France has a large population which includes several major urban centers which represent suitable targets for Lululemon’s marketing activities. As a developed economy with a robust economy‚ the average income in France is sufficiently high to afford high quality‚ high price products like Lululemon products. Finally‚ there is sufficiently developed technological and communication infrastructure to support a focused marketing campaign which will allow Lululemon to penetrate
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Lululemon Tops Earning Estimates‚ Stock Price Rebounds Lululemon Athletica (NASDAQ:LULU) shares spiked almost 4.54% after beating analysts’ revenue and earnings estimates by a wide margin of $4.17 million and $0.04 per share‚ respectively. The company’s revenue surged 13% to $544 million compared with the revenue of $479 million in the same period last year. Its total comparable sales increased 7%‚ while direct to consumer revenue surged 16% over the year-ago period. Above all‚ Lulu’s operating
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Based on the financial information‚ it is clear that lululemon has performed extremely well using a focused differentiation business-level strategy. However‚ as the case study noted‚ until recently‚ lululemon has been unchallenged in serving a distinct premium yoga niche for women. Dozens of established apparel companies‚ including Nordstrom‚ Adidas‚ Nike and Under Armour‚ have
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Lululemon of SWOT analysis Strength Strong distribution: Lululemon has three large distribution facilities located in Vancouver‚ Sumner‚ and Melbourne. These large facilities allow the company to operate efficiently and distribute its products to its stores around the world. Merchandise was typically shipped to retail stores through third-party delivery services multiple times per week. Widen product lines: Lululemon offers high quality athletic apparel and accessories‚ especially yoga products
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Overview It’s not a surprise when the Lululemon Athletica’s founder Chip Wilson got his inspiration from a commercial yoga class he took in Vancouver. Having past experience in surfing‚ skating and snowboarding business‚ Chip figured out that the experience of post- yoga rush is somewhat familiar to that of surfing and snowboarding‚ and believed yoga would become popular again. At that time‚ yoga practicers performed excercises in cotton clothing and it was proven not to be suitable as the fabric
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As of the writing of this analysis‚ Lululemon Athletica was trading at just above $66. Marketing sentiment on Lululemon Athletica is positive‚ as indicated by the fact that the company has a higher P/E ratio than Nike‚ but the intrinsic value analysis suggests that Lululemon Athletica is in fact overpriced and should be sold. Conclusion Lululemon’ s excessive progress period is greatly to be at an end. There are pressing questions about the company’s ability to keep growing given the narrowness
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