Swot Analysis For Lululemon

There are many economic data points that serve to demonstrate the economic soundness of the French marketplace as a viable option for Lululemon. France has a large population which includes several major urban centers which represent suitable targets for Lululemon’s marketing activities. As a developed economy with a robust economy, the average income in France is sufficiently high to afford high quality, high price products like Lululemon products. Finally, there is sufficiently developed technological and communication infrastructure to support a focused marketing campaign which will allow Lululemon to penetrate the market.

Population
The total population of France is 63.1-million people (Burgess et. al., 2013, page 148).
The French fertility
“Imports coming into France such as manufactured products are subject to rates of 5% - 17%.” Trade Regulations and Standards in France. (2011, March 13) This can prove to be a negative for Lulu lemon as Canada is not a part of the EU trade agreement. “A second barrier may also exist as TARIC or The Integrated Tariff of the Community requires certain products to be licensed when being imported into the country.” Trade Regulations and Standards in France. (2011, March 13) If Lulu lemon is not approved for a license then it will not be able to do business in this part of the world.
Channels of distribution and logistics
France being a well-developed country provides means it provides a great deal of wholesalers and retailers within the region. “The number of wholesalers is 95,108, stretched across the country.” Poncet, S. (2013, January 17). The nation will also have a large number or retailers within the space, making it highly competitive within the industry. This is a negative for Lulu lemon who is in interested in entering this foreign market. The country also conducts its business with both cash, credit and debit services, making it easy for consumers to purchase clothing and other items at retail stores.