promote strategic agility. Journal of Strategic Marketing ‚ 17 (2)‚ 139-148. Len Tiu Wright‚ C. J. (2008). Marketing Myopia. Journal of Marketing Management ‚ 24 (1-2)‚ 131-134. Levitt‚ T. (1960). Marketing Myopia. Harvard Business Review ‚ 138-149. N. Craig Smith‚ M. E. (2010). The New Marketing Myopia. Journal of Public Policy & Marketing ‚ 29 (1)‚ 4-11. Ozment‚ M. L. (2000‚ November - December). Beyond Marketing Myopia: The Service of Small Railroads. Business Horizons . Philip Kotler‚ S. J. (1969)
Premium Marketing Strategic management
inevitable and necessary to succeed” Quiros (2014). With this truth in mind we must enhance our skills to lead people through various aspects of change. The purpose of this literature review is to identify commonalities across several articles their assumptions on the importance of change inclusive of my personal views. We will review two elements and the hindrances they present in the successful implementation of change within an organization. The two obstacles will be human adaptability and leadership
Premium Change management Management
With the significant manipulation in the representation of women in the society‚ it is surprising that the relationship between globalisation and gender inequality have attracted considerable attention in the recent decades. The stereotypic representation of Asian women has been an ongoing issue constantly in conflict within Asian countries. It has been acknowledged that women lacked in the benefits of rights and privileges. They are crucially restricted in terms of education‚ work‚ financial opportunities
Premium Gender Gender role
Literature Review this chapter will give an insight into the meaning microcontroller based dot matrix advert display system‚ ways by which it could be achieved‚ here some discrete components such as resistors‚ capacitors and transistors with integrated circuits (IC) were used to make this work and it’s wiring easier to understand. By the end of this chapter‚ one would stand a better chance of having an understanding of what microcontroller based dot matrix advert display system is all about‚ taking
Premium Lighting Incandescent light bulb Light
Management 10th Ed. Continuum‚ London: New York publishers. Coombs‚ P.H.(1974). What is educational planning: Fundermentals of educational planning‚ Paris:UNESCO Cullen‚J.G.‚ Swanzin‚ S.A.‚ sisson‚ G.R.‚ & Swanson‚ R.A.(1978) Curtis‚ B.‚ William E. H.‚ & Sally‚ M. (1995). Overview of the People Capability Maturity Model. Software Engineering Institute: Carnegie Mellon University. DeSimone‚ R. L.‚ and Harris‚ D. M. (1998). Human resource development‚ Orlando: the Dryden Press. DeCenzo David
Premium Human resource management African Development Bank Training
PART A CHANGE is unavoidable in order to remain competitive in today’s fast-paced market environment. Management guru‚ Tom Peters puts it that ‘change or die’ has been the bottom line for countless firms (Jick & Peiperl‚ 2011). Change can be large or small‚ evolutionary or revolutionary‚ sought after or resisted (Hayes‚ 2010) and is a general feature of organisational life‚ both at an operational and strategic level (Todnem‚ 2005). Burnes (1992) expressed that ‘change management is not a distinct
Premium Change management Management Leadership
2 Review of Related Literature 2.1 The Significance of Using Models A model is a schematic description of a system‚ theory‚ or phenomenon that accounts for its known or inferred properties and may be used for further study of its characteristics. Thus in organizational models are schematic description of an organization as a system of different components. Models are important in organizational study because of the following reasons: • They enhance understanding of organizational behavior.
Premium System Organizational studies Organization
3. Literature Review Within the last decade in particular‚ there have been many reports which identify the need to improve questioning which takes place within the classroom and the importance of using them to stretch and challenge learners. “Questions play an important role in the processes of teaching and learning because children’s achievement‚ and their level of engagement‚ depend on the types of questions teachers formulate and use in a classroom”. (Kerry‚ 2002). Effective questioning
Premium Question Lev Vygotsky Zone of proximal development
which they argue is the basis for the understanding of the hospitality industry and for teaching and research in hospitality management (Brotherton‚ 1999; Lashley‚ 2000; Lashley and Morrison (eds.)‚ 2000). This paper is in two parts. First‚ I will review the fundamental ideas proposed in these publications to illustrate that they degrade the hospitality industry. In the second part‚ I will introduce necessary contexts of the hospitality business‚ which they ignore and which render their approach redundant
Premium Hospitality industry Hotel
CHAPTER II Review of Related Literature Foreign Literature Ravi (2010) pointed out that manual sales system are time consuming‚ it is very tedious‚ lots of paper work‚ slow data processing‚ it is not user-friendly environment and it is difficult to found records due to file management system. ERRORS! Beyond it being time consuming and incorrect sales figures can be detrimental to your business (Juarez‚ 2010). To overcome the deficiencies of manual sales system many companies have automated their
Premium Retailing