Market Internationally & KFC in China Due to the environmental and sociocultural forces‚ there are always differences between domestic and international marketing. However‚ international companies wish they could standardize the marketing mix for cost saving and easier to control‚ plus less time to be spent on the marketing plan. But it is almost impossible to standardize the marketing mix while expanding internationally as each market is unique. I think most products should be customized for
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KFC SWOT analysis The Kentucky Fried Chicken mission statement The Kentucky Fred Chicken mission statement is "To sell fast food in a fast‚ friendly environment that appeals to pride conscious‚ health minded consumers" vision statement : ""To be the leading integrated food services group" so the world ‘s best tasting starts with the fresh ingredients ‚ the chicken farms &how they raised up … let’s start analyzing the portofolioes: **According to the BCG –matrix: Stars | Cash
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拥有充分灵活的自主权的管理部门 As we can see‚ the reason for this difference lies in two aspects. First of all‚ market orientations and targets of K’s and M’s are different. KFC‚ once landed in China‚ spread its business rapidly throughout the country. It pays attention to its development in quite a number of Chinese cities‚ big and small. By now‚ KFC has more than 1‚000 restaurants in China‚ becoming the No.1 fast food brand. On the contrary‚ M’s mainstream-city strategy put the focus of its business in metropolis
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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CHAPTER I: INTRODUCTION MCDONALD’S VS KFC McDonald’s and KFC are everybody’s favourite food trip destinations. When you like burgers‚ McDonald’s is always the top option. When you like fried chicken‚ KFC is always the first thing that comes to everyone’s mind. The reason for this is these companies claim of particular products that have became their trademark until now. The difference between McDonald’s and KFC is mainly the cuisine.
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Section 3. – Warranties and Conditions Art. 1545. Where the obligation of either party to a contract of sale is subject to any condition which is not performed‚ such party may refuse to proceed with the contract or he may waive performance of the condition. If the other party has promised that the condition should happen or be performed‚ such first mentioned party may also treat the nonperformance of the condition as a breach of warranty. Where the ownership in the thing has not passed‚ the buyer
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1. Have you traveled out of state? _____Yes _____No 2. If yes‚ do you travel for: Business Both Pleasure 3. How often do you travel for the above? 0–1 times per month 0–1 times per year 2–3 times per month 2–3 times per year 4–5 times per month 4–5 times per year 6 or more times per month 6 or more times per year 4. How do you make your travel arrangements? Airline
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1. Please indicate your Age Group 18-24 25-34 35-44 45 and above 2. Please indicate your Gender Male Female 3. Please indicate your Ethnicity Malay Chinese Indian Central Asian Other……………….. 4. Income Group RM 2000- RM 4000 RM4000 - RM 6000 RM 6000- RM 8000 RM 8000 and above 5. Occupational Status Self Employed Employed Unemployed Retired Student Others……………….. Customer Behavior 6. Do you drink any Isotonic Drink? YES NO I don’t like 7. What is your impression about Isotonic Drink? Joy
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A SUMMER TRAINING PROJECT REPORT ON “Comparative Study Among Airtel and Other Operators’’ AT Submitted for the partial fulfillment of requirement of the award of the degree of Bachelor of Business Administration Submitted to: Submitted by: Mr. ANURAG MATHUR SANDEEP SINHA (HOD‚ B.B.A.) Roll No.-8652731 IIMT Engg. College
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dsfhkhsdgkhqwertyuiopasdfghjklzxcvbnmqw MARKETING RESEARCH Introduction to Marketing Research‚ Defining the Marketing Research Problem & Developing an Approach‚ Research Design‚ asdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjk lzxcvbnmqwertyuiopasdfghjklzxcvbnmqwertyuiopasdfghjklzxcvbnm qwertyuiopasdfghjklzxcvbnmqwertykwehfhrhwoh;lrojhuyuyuytuyruyyrjdl vperjbh iobnkgkgpogjpgjdvp fvoekg g ron dvnejkhldvjoegj fjeprgj gjiotowhfiohfkherofhiofhiofhowfhiowvhofhowihvfiouiopasd Exploratory Research Design: Secondary
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