Questionnaire

1. Please indicate your Age Group 18-24 25-34
35-44
45 and above

2. Please indicate your Gender
Male
Female
3. Please indicate your Ethnicity
Malay
Chinese
Indian
Central Asian
Other………………..
4. Income Group
RM 2000- RM 4000
RM4000 - RM 6000
RM 6000- RM 8000
RM 8000 and above
5. Occupational Status Self Employed Employed Unemployed Retired Student Others………………..

Customer Behavior
6. Do you drink any Isotonic Drink?
YES
NO
I don’t like
7. What is your impression about Isotonic Drink?
Joy
Healthy
Relaxing
Energy
Calm down
Fresh
Others
8. How often do you purchase Isotonic Drink?
Once-twice in a day
Once-twice in a week
Few in a month
Once in a year
I don’t buy
9. How this following Factors influence you to buy Isotonic Drink?
Factors
No Influence
Influnce
Moderate
High Influence
Most Influence
Brand

Product Quality

Advertisement

Health benefits

Confidence

Brand
10. What brand do you prefer most in Isotonic Drink?
Brand
Not Acceptable
Acceptable
Moderate
Good
Excellent
100Plus

Review

ISO

Power

7Plus

11. How does brand influence on customer preference and in brand management?
No Influence
Influence
Moderate
High Influence
Most Influence
1
2
3
4
5

12. Isotonic Drink Brands are differentiated with product quality and customer preference.
Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

13. Brand Image of Isotonic Drinks creates the value on the following factors
Factors
Not Acceptable
Acceptable
Moderate
Good
Excellent
Customer Satisfaction

Competitive Environment

Service Quality

Differentiation

Product Quality
14. Please rate the product quality of following brand
Brand
Not Acceptable
Acceptable
Moderate
Good
Excellent
100Plus

Review

ISO

Power

7Plus

15. Product Quality change customer perception and preference towards brand
Strongly Disagree
Disagree
Indecisive
Agree
Strongly Agree
1
2
3
4
5

16. Quality of the