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Research Questionnaire
MASS COMMUNICATION RESEARCH SURVEY QUESTIONNAIRE
I am a student of UCSI University pursuing B.A. Hons in Mass Communication. I am currently doing a survey regarding “the influence of Advertisement on teenagers buying behavior”. Please spend your precious time by filling up this questionnaire. Your feedback will be kept confidential. Your answers are valuable to my research. Thank you for your kind cooperation.

(** Please tick only ONE answer for each question.)

SECTION A: Background Information

1. Gender
Male  Female

2. Age
 18-20  21-23  23 and above

3. Race
 Malay  Chinese  Indian  others (Please specify____________)

4. Education Level
 Foundation/A Level  Diploma Bachelor Master

5. Monthly Allowance
RM 500 and below RM 500-RM 999RM 1000-RM 1499
RM 1500-RM 1999  RM 2000-RM 2499 RM 2500 and above

6. Do you do part time job?
 Yes  No

SECTION B: Perceptions on Advertisement

7. Do you believe in advertising?
 Yes  No

8. (i) If yes why do you think so?
________________________________________________________________

________________________________________________________________

(ii) If no why do you think so?
________________________________________________________________

________________________________________________________________

9. Do you think advertisement is important?
 Yes  No

10. Does these advertisement influences your shopping trend?  Yes  No

11. Which media gets your intention? Print Radio Television Word of mouth

12. What is the function of advertisement?
Proffer news
Entertainment form
Transfers belief and values to society

13. How often do you go shopping?  Twice a week  Once a week  Once a month  Others (Please specify_____________________)

14. When do you prefer to go shopping?
 During sales  Normal day’s  When needed
 Others (Please specify ____________________)

15. How much
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