• The Contrast Between Mcdonald and Kfc in China
    in this research The questionnaire of KFC and McDonald’s surveys in Chinese market Note: The exchange rate between GBP and CNY around 1: 10.3 1. your gender a. Male b. Female 2. Your age bracket in the following? a. 20-30 b. 25 – 30 c. Above 30 3. How much would you...
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  • Management
    new “chicken ice cream” | Focus Groups Market testing Survey | By testing a new product before launching it, using focus groups for example, KFC can determine how the customers react to it and thus make a better decision Collecting survey questionnaires for example, is a good way of...
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  • Proposal
    American University of Culture & Education School of Business – Tyre Campus Proposal for research on the topic: The measurement of service quality effect on customers’ loyalty at Kentucky Fried Chicken (KFC), empirical case: Tyre Branches. Course Details: Course...
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  • Marketing Intelligence
    TASK 2 (LOC2/AC1) We have conducted a short interview with the manager of a KFC outlet in Kajang and recorded the interview in a form of CD. The CD would be submitted along with the assignment copies. Moving on, there are many types of market research techniques that can be used to collect...
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  • A Study of Cross-Cultural Adaption of Kfc in China
    Questionnaire .......................................................... 26 4.1.1 Discussions of the Results on Environment...................................................... 26 4.1.2 Discussions of the Results on Reasons of Choosing KFC................................ 30 4. 1. 3 Comparison of...
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  • A Report on a Comparison of Customer Service of Fast Food Restaurants in Malaysia: Kfc Versus Mcdonald’s
    quality and services provided which can make sure their services are preferred and satisfied by everyone. This can maintain their old customers and also attracted some new customers. Most of the TARC students are prefer to go McDonald’s by referring the questionnaires. According to our research, KFC...
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  • Research on Consumer Behavior
    contain the independent variables and dependent variable. A set questionnaire will be distributed to the respondent which is the customer of KFC KBMall. The respondent consists of 50 customers. There are three sections in the questionnaire, which include personal detail of respondent. Section B will be...
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  • An Analysis of Kfc's Marketing Mix
    ......................................................................... 1 THE KFC STORY – HOW IT ALL BEGAN…......................................................................... 2 KFC INDIA AND MARKETING MIX OF KFC........................................................................3 RESEARCH...
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  • Amway Research
    NATIONAL ECONOMICS UNIVERSITYInternational School of Management and Economics | | RESEARCH PROJECT I7-IBD Students opinions’ about KFC in Ha Noi in terms of popularity, services, foods and prices Coaching Teacher: Student name: ĐỖ THỊ THẢO...
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  • KFC VS MCDONALDS
    , based on that chosen analysis through interviews or questionnaires findings will be obtained and finally concluded message by this research. On the other hand from the methodology the internal environment constitutes by understanding and identifying the right type of research, strategy, philosophy...
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  • Paper
    responsibility (CSR) initiatives to young consumers in the UK on their fast-food purchasing with reference to McDonald’s and Kentucky Fried Chicken (KFC). Design/methodology/approach – Focus groups were conducted to clarify themes and inform a questionnaire on fast-food purchasing behaviours and motives...
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  • Research Proposal
    market. Descriptive Research The descriptive research will be in the form of quantitative analysis in order to target large market. This would help us in gathering more information. The quantitative analysis would be done in the form of questionnaires. The questionnaire would contain basic...
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  • Research Paper on Fast Food
    represent the population as a whole. In our research we targeted people from 18 to 30 .So we approached people who visit KFC and McDonald’s .Our sample size is 40 from the whole population .Our research instrument for collecting primary data is Questionnaire in which we ask twenty questions, all are close...
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  • Kfc Research Methodology
    Research Methodology : Introduction This chapter basically aims to analyse the strategies adopted by KFC in India to get better results and to understand the possible reasons that could affect it.Hussey (1997) explains us that the type of methodolgoies would reflect the suppositions of the...
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  • Marketing Strategy Essay
    biggies like KFC because of the similarity with the KFC’s logo and the menu. 5. Because of the above mentioned reason, it also makes customers feel that BFC is a cheap copy of KFC. 2. Develop Research plan : a) Data Sources : The data for improving the research plan can be done by seeking...
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  • Survey Form
    Dear Respondent, I am a student of Mater Dei School, New Delhi. I am supposed to undertake a research project. For this purpose, I request you to please fill in the questionnaire given below. I assure you that the information provided by you will be kept confidential and will be used only for the...
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  • Politics
    4.coordination of multicountry research efforts 5.difficulty in establishing comparability across multi-country studies Primary Research The use of: - *Focus group *Survey methods for cross-cultural marketing research - Questionnaire - Sampling (unit, size, procedure) - Contact Methods (mail, phone...
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  • Kfc & Mcd Strategies in India
    Research on preference pattern of consumers of KFC and McDonalds” Submitted By Neel Patel (AM1012) Puspendra Singh (AM2312) Submitted To Prof. Shreekant Iyengar Date 10 November 2012 RESEARCH ON PREFRENCE PATTREN OF McDonald’s AND KFC IN AHMEDABAD MARKET INTRODUCTION...
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  • Research on Kfc&Mc
    Market Research Report for KFC and McDonald’s Prepared by: 张苏娟,f10061218 (Leader) 王淑婷,f10061217 赵佳, f10061219 许倩, f10061220...
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  • Kfc Busienss Practices
    both primary and secondary sources. ➢ Primary data has been collected by survey in AIUB. We observed KFC’ customer which we used in our report. ➢ For Secondary data we used internet, web site, and some daily news paper. 4.3 Research Questionnaire: We made a close ended questionnaire for...
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